Is This the Best Nike Ad Ever?

Is This the Best Nike Ad Ever? Frantic sporting action set on an urban backdrop? Check. Inventive, slick production while not taking itself too seriously? Check. Superstar cameos? Check. You’ve guessed it, it’s the latest Nike commercial. But is “Nothing Beats a Londoner” their best ever? [ Read More ]

How to Reach Your Photography Goals in Your Twenties

How to Reach Your Photography Goals in Your Twenties The art and business of photography has had no trouble in inspiring millennials into finding a path to success within the field. Twenty-somethings have embraced the use of new technologies in their workflow, marketing, and creativity, but there is one lesson on reaching your goals that has not changed since the dawn of commercial photography. [ Read More ]

Five Easy Ways to Maintain Your Photography Gear

Five Easy Ways to Maintain Your Photography Gear When I’m on location shooting photography or video, each shoot requires a different set of equipment than the last. While it’s easy (and tempting) to sling your bags and cases back into storage at the end of the day, it’s important to put some steps in place to ensure all of your equipment is accounted for and well maintained for future use. Here is Jay P. Morgan from The Slanted Lens to explain more. [ Read More ]

Is ‘Shot in the Dark’ Netflix’s Most Tasteless Show of 2017?

Is 'Shot in the Dark' Netflix’s Most Tasteless Show of 2017? Netflix’s new eight-part documentary “Shot in the Dark” casts focus on three rival Los Angeles-based video journalists as they chase down the “story of the night,” all with the aim to sell their footage to the news outlets for the morning news. But as the city consumes itself through the night, does the slick production fail to address the morality of the journalists altogether in the hunt for a "Grand Theft Auto"-style brand of entertainment? [ Read More ]

Why Music Matters and Tips to Picking It

Why Music Matters and Tips to Picking It Picking the right music for your next video project can elevate your final cut or destroy it. The soundtrack is the beating heart of any video project, and you can direct your viewer toward an emotion or message based on your selection. Here are some tips to choosing the right music. [ Read More ]

Check Out These Five Short Movies Shot on Five Different iPhones

Check Out These Five Short Movies Shot on Five Different iPhones In the last few years, filmmakers all over the world have been expressing their creativity by shooting short and feature-length movies using their phones, showing that you should never be afraid to tell a story if you don’t own a $50,000 camera. Here are five great ones, shot on five different generations of iPhone, including one shot entirely on the new iPhoneX. [ Read More ]

Stop Being a Photographer, Be an Image Maker

Stop Being a Photographer, Be an Image Maker Last Tuesday, Adobe hosted an event in London, which was headlined by a keynote speech from Nick Knight OBE, the world-renowned fashion photography visionary. He spoke about his views on the world of photography and innovation in his field, whilst offering some fascinating takeaways for his audience, not least the blending of formats and mediums that has lead to himself retiring the term “photographer” from his CV. [ Read More ]

Overcoming a Broken Arm as a Freelance Photographer

Overcoming a Broken Arm as a Freelance Photographer One month ago, in a freak soccer accident, I was flipped on my head and snapped my collar bone. Besides the excruciating pain, my mind immediately ran through the calendar of jobs I had lined up as a freelance photographer and videographer in the coming weeks that I knew I’d have to navigate with one arm. Panic quickly set in. [ Read More ]

Lacking inspiration? Check Out How OK Go Find Their Ideas

Lacking inspiration? Check Out How OK Go Find Their Ideas Dancing on treadmills, zero-gravity choreography, laser-beamed toast, and extreme dominoes — this is a list of some of the wonderful and wacky ideas OK Go have turned into music videos. Every one is wonderfully executed, but how do they devise and develop such elaborate and complicated ideas during their creative process? [ Read More ]

An Interview With Music Vine, The New Name in Music Licensing for Video

An Interview With Music Vine, The New Name in Music Licensing for Video Finding the perfect soundtrack for a video project or short film can be a laborious and painful process for budget filmmakers, yet it’s a task that requires plenty of care and attention. Music Vine claims to have filled this gap in between by providing affordable, high quality, curated music licensing. We sat down with Co-founder Lewis Foster to speak all things music licensing for video projects. [ Read More ]

The Storytelling Technique That’s Taking Over TV

The Storytelling Technique That's Taking Over TV The box-set revolution of the last fifteen years has pressed huge demands of screenwriters to flesh out narratives into 10-20 hours of television. Over the last few years, there has been a go-to technique that has helped writers add meat to the bones of complex narratives, whilst filling up the content needed to air modern TV shows. We’re talking about he flashback. [ Read More ]

How to Write Treatment For a Music Video Pitch

How to Write Treatment For a Music Video Pitch With no audio to worry about, and just around four minutes to fill, music video production is one of the most accessible ways for cinematographers and videographers to broaden their creative horizons and be paid. To secure music video work, your prospective client will expect a summary of your idea first, which is known as a “treatment.” This is a guide to what you should include, and how to make your treatments stand out for the crowd. [ Read More ]