Why Kodak Died and Fujifilm Thrived: A Tale of Two Film Companies

The Kodak moment is gone, but today Fujifilm thrives after a massive reorganization. Here is a detailed analysis based on firsthand accounts from top executives and factual financial data to understand how and why the destinies of two similar companies went in opposite directions.

The Situation before the Film Crisis: A Profitable and Secure Market

Even though Kodak and Fujifilm produced cameras, their core business was centered on film and post-processing sales. According to Forbes, Kodak “gladly gave away cameras in exchange for getting people hooked on paying to have their photos developed — yielding Kodak a nice annuity
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