The Photographers Sales Funnel
Fundamental to the success of your photography business is the concept of the sales funnel. The sales funnel is key in defining the strategies needed to find prospects and turn them into clients over time. It also defines an effective referral program that keeps people coming in at all levels of your business. Basic Sales...
Photography + Small Business + PIPA and SOPA = Death To An Industry
A couple of weeks ago, I posted Why SOPA/PIPA Affect All Of Us to help you better understand two bills that were before congress and the impact they could have on us all. I’ve been involved in groups for the past couple of years that have been watching and fighting this “concept” as it makes...
Market Your Photography Business So You Can Travel and Live Anywhere
Many people dream of the day they can quit their jobs, throw a camera in a bag and travel the world. We love to travel and experience new things. Taking pictures is a way to remember each step of the way. And if you can get paid for doing it as well, why not start...
Cutting Your Costs: 11 Cheap Tools To Grow Your Photography Business
One of the most common questions people ask me is: “I’m trying to grow a photography business on a very small shoestring budget. What should I do?” As a small business owner, “shoestring” automatically becomes a word commonly used in your vocabulary. Times are tight and when you have a very limited budget, you attempt...
Photography Is Emotional: Make Them Laugh, Make Them Cry
People hate being sold to. But they love to buy. People don’t buy with their heads; they buy with their hearts. All decisions are based on emotion. If you use emotion to sell what people want – not what you think they want – you’ll have success every time. Yes, all of this is actually...
8 DIY Publicity Tasks You Must Do Now
If you are in business for yourself, you must do every task necessary for your business. That includes everything from photographing your clients to taking out the trash. You don’t get to pick and choose what you want to do; instead everything is equally important when it comes to building a success business. Which means...
How To Use The New Facebook Timeline
Facebook has announced that profiles will soon be disappearing, being replaced by Facebook Timeline. It’s a new interface equipped with multiple features, all of which are supposed to make your experience on Facebook easier and more beneficial for you and your friends. Facebook is implementing it on a rollout schedule. Depending on what part of...
Workflow Resource – Give Image Finder A Try
On any given day, do you have a gazillion things running past you, and just as many windows opened up on your computer? I know I do. So when you start in on a new client, or have someone call up with questions on images, your mind quickly scrambles to come up with where the...
