Chasing Photographs (and Adventure) On Location In New Zealand


This post is by Chase from Chase Jarvis Blog


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One thing that never gets old for me is the adventure of location photography. I thrive on the travel and escaping from one’s day-to-day, the challenges that Mother Nature conjures up and deploys on you at a whim, and the camaraderie of a crew – be it large or small – united on a mission in search of a stunning photo or two.

Now combine that “one thing that never gets old” with another – the stunning country that is New Zealand.  This is perhaps the mother of all location shooting – there’s a reason that Peter Jackson chooses this backdrop for all the fantasy films he makes. It looks like a goddamn made up place. One where you’d expect unicorns and rainbows – and that’s basically what you get.

But in truth, it’s mind boggling not just because of the landscape, but also because of the earnest, heartfelt people, the can-do culture, the close proximity of insane geographic diversity, the food, the heritage and..well, so many things.

So in taking those two things together – the adventure of location-based adventure photography, and the stunning location that is NZ – THIS was my privilege last week on my latest photo assignment. And while you’ve seen NZ vids from me before like this one and this other one and others like this in posts from the past, this trip was just a little different

While I confess we had many of the requisite over-the-top accoutrements to our shoot (a few yachts, a helicopter, some strikingly beautiful people and a few characters to match), this trip – now my 10th or 11th to this paradise – marked a heartfelt return to some of NZed’s most classic locations as well as some of my favorite local flavor.

Because this was for a

;)

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The Wonder List: Behind The Shot first 6 BTS episodes


This post is by Philip Bloom from Philip Bloom


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These aren’t the BTS videos put a playlist of additional clips for the show

The Wonder List is a new original documentary series for CNN that airs from March the 1st at 10pm EST in the US. It’s also available on CNN on demand. Other platforms and especially international I don’t know yet, but as soon as I do…

It’s a series about going to special places around the world that are on the brink of change, for whatever reason. We travelled to 5 continents and 8 countries for the 8 episodes over a period of around 6 months. It was truly epic.

I also chose (rather insanely!) to really put a huge amount of production value into shooting the series, despite shooting this more or less as a one-man-band (apart from the B camera and occasional C camera operated by the two producers.) We are talking Sony F55/ FS7 including lots of super slow motion, Sony A7s with Movi was also used a huge amount and, when permitted, I used a “drone” as they are now pretty much officially called, for better or worse. I used a Phantom 2 with GoPro first then switched to the DJI Inspire 1.

 

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BEHIND THE SHOT EPISODE 1

VANUATU: DRONE VS VOLCANO

As part of the additional online content for the show, I have made a series of videos with CNN called “Behind The Shot”. The premise is simple: I take a key shot from each episode and explain the background and thinking behind it. The first episode is about a specific shot I did with the Inspire One that is the debut episode filmed in Vanuatu, which is in the South Pacific.

The Wonder List: Vanuatu "Band Photo"

The Wonder List: Vanuatu “Band Photo”

The Inspire 1 at the time hadn’t been announced. I was use an

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The Wonder List: India "Band Photo"
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The exceptional Sony F55 with VOCAS gear on it. Superb add ons to make the camera more user friendly handheld
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Aputure DEC Lens Adapter + Wireless Follow Focus for Canon EF to Sony E-Mount and MFT


This post is by Emm from CheesyCam


Click here to view on the original site: Original Post




Last year NAB 2014 Aputure showed off an entirely new and innovative Wireless Remote Follow Focus system. It looks like a basic lens adapter to add a Canon EF (autofocus lens) to a Micro Four Thirds or Sony E-Mount camera, but this lens adapter has enough communication with the EF Lens that it can drive it’s focus motors, change aperture, and also send back the focal distance to the wireless remote.


NAB 2014 Video

The Aputure DEC Remote can also Start / Stop video on certain cameras, and A/B focus points can be set to rack from one focus point to another. If you’re familiar with traditional Wireless Follow Focus systems it typically requires a set of 15mm Rods, a Focus Motor, Lens Gears, Battery Pack, and Wireless Receiver. The Aputure DEC eliminates all of that extra gear into just a simple lens adapter which makes it perfect for small camera systems on small stabilizers (steadicams) and Gimbal Stabilizers.

It’s been a year since it’s been introduced, and what I thought was a lost idea is actually becoming reality. The product is still not available to purchase, but right now I have in possession a couple of prototypes to test out. I’m super excited about this, comments?

XUME Magnetic Quick Release Filter Adapters


This post is by Emm from CheesyCam


Click here to view on the original site: Original Post




I recently passed by WPPI Las Vegas and David from XUMEAdpters.com was there exhibiting the XUME Filter Adapters. These adapters have been around for a few years, but I thought we’d revisit the product now that cameras like the Sony A7s are hugely dependent on ND Filters when working outdoors with S-Log with it’s minimum ISO of 3200.

I’m a big fan of Variable ND Filters on my cameras when outdoors, but I really hate unscrewing them when moving to shaded areas or indoors. The XUME Adapter kits allow you fast installation and removal of your filters. In order for the system to work you’ll need a lens adapter (ideally placed on every lens) + a Filter Holder (ideally on every filter you plan to use). This can add up to be quite an expense if you want to convert everything you own, but personally I only find myself working with a handful of lenses outdoors and mainly 1 or 2 filters. With that in mind the XUME Pro Kit should cover most of your needs and would be a huge time saver.

As noted in the video, once the XUME Lens Adapter is placed onto your lens, your typical lens cap won’t work directly. You’ll need to utilize one of the XUME Filter Holders for the cap, or opt in for one of their new custom XUME Lens Caps.

Obviously many of use different lenses that may have varying filter sizes. My Sigma uses a 72mm, my Canon uses a 77mm, and my Lumix 58mm. Of course a simple fix to this is to purchase step-up filter rings so that all of your lenses share a common Filter Size. I typically step all of my lenses up to 77mm (as seen here), but this does mean you

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The Art of the Personal Project: Matt Odom


This post is by Suzanne Sease from A Photo Editor


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As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at http://yodelist.wordpress.com. Projects are discovered online and submissions are not accepted.

Today’s featured photographer is: Matt Odom

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How long have you been shooting?

I’ve been shooting for eight years. I started shooting after being laid off of my old job in television and experienced a close family member’s death. I used photography as a way to alleviate the pain. I had always wanted to shoot but I didn’t have resources to get a camera when I was younger because I just couldn’t afford one.

Are you self-taught or photography school taught?

I’m completely self- taught. I come from the school of YouTube and Books. I read, read, and read some more to get the technical aspects down. I used to gobble up every YouTube video I could find on lighting. For business I searched for podcasts and listened to anything that had to do with the business and marketing for photographers. As I grew in photography I began to follow photographers like Miller Mobley, Jeremy Cowart, Tim Tadder, Tom Hussey, Joe McNally, Seth Hancock (who I owe a lot of this to), Jeffery Salters, and Derek Blanks. I just studied their work and deconstructed their lighting and went from there. I almost did art school at UGA but having already graduated from a private university I didn’t want to incur any more debt. To me this is a constant learning process and I strive to improve all the time. You are only as good as that last photo!

With this particular project, what was your inspiration to shoot it?

As a child I used to be mystified by huge exotic animals and I drive by a local taxidermy almost every other day. I decided that I wanted to spend half a day with a taxidermist and photograph the way the work. I felt that it presented such a weird art form they we aren’t used to seeing on an everyday basis.

How many years have you been shooting this project before you decided to present it?

This was one of my shortest projects it took about two months to get everything narrowed down. I’m in progress of doing a BBQ Project and that is more than likely going to be a year and a half in the making. 


How long do you spend on a personal project before deciding if it is working?


I’m pretty nitpicky, so it varies on if I feel the project is something unique and provides the viewer with a perspective that they have not taken when looking at the subject matter.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?

Personal work allows for full creativity and the opportunity to put your touch on something that you just can’t get on some commissioned jobs.

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?


I have just become a huge blogger and I am always posting personal work to Tumblr. A lot of my photographer friends talked me into instagram and I’ll admit it’s pretty addictive normally I post a lot of behind the scenes stuff on there. I love the exposure that comes with social media!

If so, has the work ever gone viral and possibly with great press?


Haven’t had that experience just yet! I will say that my Taxidermist project has began to pick up steam. The Kings of the Rings project is another one that has become pretty popular too.

Have you printed your personal projects for your marketing to reach potential clients?

I actually just printed a small booklet of my Taxidermist project to go out in a few weeks to art directors, editors, and potential clients.
I received my copy and absolutely love it. Nothing beats seeing your work in print.


Artist Statement:

The Taxidermist project was done to provide people with an inside view of the hard work and art that goes into creating these larger than life replicas of nature’s most graceful and sometimes dangerous creatures.

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Matt is an award-winning editorial portrait, commercial, sports photographer out of a town just a few minutes south of Atlanta called: Macon, Georgia. He holds a Bachelors Degree from Mercer University. Back in the day, he tried his hand in television as a commercial TV producer and sports TV reporter. During that time there he shot local news and a little photography (he stuck with the later). When he’s not on assignment, he’s more than likely watching his favorite soccer team Arsenal Football Club, coaching soccer or listening to jazz.


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

The Best Light Source is Sunshine


This post is by Paul Escott from Virtual Photography Studio - Photography Business Resources for photographers


Click here to view on the original site: Original Post




Most people think that the more equipment they have, the better. However, I’m quite the opposite. I find that carrying around heavy lights, flashes and reflectors is a pain. The best light source is sunshine, in my opinion.

I would like to share with you some words of advice that will help you take advantage of that big giant reflector up there. With a little luck, you will begin to appreciate the natural light much more whether you hate carrying around big equipment or not.

The sun is distinct

One of the things I appreciate about the sun is that it’s always different. While it may seem like quite the challenge to have a very unpredictable source of light, I really like that every shoot, every photo, every day is special and one of a kind. It would be impossible to recreate the exact lighting I had one day. There are some days when everything works absolutely perfect and I appreciate them completely.

Take notice on how the light looks on the face of your subject

The Best Light Source is Sunshine

Many beginner photographers take photos with very harsh shadows and lights on the faces. This is because in most cases they don’t really pay attention to the subject but on the background. This can be a huge issue if you try to take photos in very bright sunlight, such as early afternoon or midday.

Sunlight is a great source of light but you do have to put a little effort into it and position what you’re trying to take a picture of just right.

Try backlighting

Take a shot with the sun behind your subject. This is my favorite technique because if the sun is behind the subject and facing you it will make it glow. However, there are some things you need to

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The Best Light Source is Sunshine
The Best Light Source is Sunshine

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Pricing & Negotiating: International Hospitality Shoot For A Luxury Hotel Chain


This post is by Wonderful Machine from A Photo Editor


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by Craig Oppenheimer, Wonderful Machine

Shoot Concept: Environmental lifestyle and landscape images as well as b-roll video of cityscapes and hotel properties

Licensing: Advertising, collateral and publicity use of all images and video captured in perpetuity

Location: Three hotel properties in three different countries

Shoot Days: 13

Photographer: Lifestyle and travel specialist

Agency: Large international ad agency

Client: Luxury hotel chain with 70+ properties worldwide

Here is the estimate:

Blinkbid  Blinkbid  Blinkbid

Creative/Licensing: As with many projects, the agency presented a creative brief that included a great deal of inspirational vocabulary while being quite vague on what they wanted to specifically capture. We knew they wanted to create content at three hotel properties in three different countries, and generally speaking, they wanted images featuring people interacting and enjoying the hotels, landscapes of the properties and cityscapes of the surrounding areas. Without a specific shot list or more dialed-in ideas regarding the scenarios they hoped to capture, we knew that we’d have to make a lot of assumptions for the first round of the estimate, and then later revise it based on additional information regarding creative direction and budgetary constraints.

Typically, I’d determine the creative/licensing fee by analyzing the total number of shots/scenarios, and then take into account the usage and duration. Since the total number of shots and scenarios were unknown, I based the fee on my experience with similar productions in the past. Based on our correspondence with the agency, it was clear that they wanted to take their time throughout the shoot and didn’t want to rush anything. As a starting point, we planned to shoot three scenarios in and around each property per day, which would allow the photographer to generate about three final hero images per day, plus variations. This was a fairly conservative estimate, and depending on the final creative concept, the photographer would likely be able to capture much more on a given shoot day.

Using this as a starting point, I figured that the first hero image created on a given day would be worth about $5,000 and the second and third would be worth $2,500 each ($10,000 total) for one-year usage. In this case, the client’s requesteduse was for an unlimited duration, despite the fact that the creative brief made it very clear that their intended use was for a campaign that would most likely be used for one year. Given this information, I used $10,000/day as a starting point, which was in line with what we have previously estimated on similar projects, and was justified based on the idea that they’d be hiring the photographer for 13 shoot days. As for the b-roll video, based on my conversation with the agency, it was clearly an afterthought of the creative brief, and the responsibility would essentially be put on an additional camera operator who the photographer would bring along. I therefore didn’t put much value on it in the photographer’s creative/licensing fee, but rather in the day rate included for the camera operator listed in the expenses.

Photographer Tech/Scout/Production/Travel Days: Over the course of our correspondence, we were provided a tentative schedule that the client and agency hoped to use as a starting point to shoot three properties in three countries back-to-back-to-back. While we discussed how preliminary scouting and preparation would take place before the photographer’s arrival (which I’ll note later), the agency requested a significant amount of time on the ground in each location to scout the property and surrounding area and prep prior to the shoot (mostly due to an undefined shot list). This included five prep days on the ground before five shoot days at the first location, four prep days prior to five shoot days at the second location, and four prep days prior to three shoot days at the third location. On the front, back and in between those days we included six travel days (some of the international flights required two days worth of travel), and three additional prep days for the photographer prior to heading out for the project. The travel days are billed at a lower rate since they are typically less intense and require less focus and dedicated than the tech/scout/production days on the ground.

Primary Expenses: Rather than provide a laundry list of expenses that may seem unorganized and confusing, I decided to break out the expenses into four sections. The first set of primary expenses included all of the items related to traveling crewmembers and expenses like equipment and processing. The other three expense categories correspond to items that relate to a particular location.

First Assistant: This included two prep days prior to departure, 13 tech/scout days on location and 13 shoot days. We broke out the first assistant’s travel days separately and charged half their day rate for each of the six travel days. I don’t typically break out an assistant’s travel days and charge reduced rates, but given the total days they’d be booked for, the photographer’s assistant was willing to offer up the discount.

Producer: The photographer had a producer he worked closely with, who also planned to travel along for the length of the project. We included 10 prep days, 13 tech/scout days on location and 13 shoot days. Separately we included six travel days at half the daily rate.

Camera Operator: While labeled as “camera operator”, this person would really be the videographer in charge of capturing the b-roll video of cityscapes throughout the shoot. We included 13 tech/scout days on location and 13 shoot days in addition to breaking out their 6 travel days separately.

Airfare: I used Kayak.com to find estimated one-way flight rates from the photographer’s home city to each consecutive location and then back. Not surprisingly, flights ranged from a few hundred dollars for the short flights to a few thousand dollars for the longer flights including baggage fees. I multiplied the total cost by four to account for each person traveling and rounded up.

Meals, Per Diems, Carnets, Communications, Misc.: This covered all traveling meals, laundry services, international transaction fees, currency conversion fees, carnets, necessary visas, international cell phone plans and any other unforeseen travel related expenses.

Equipment: I included $1,000/day and used a loose rule of thumb that most equipment rental houses charge three days for a weekly rental, and I knew the shoot would span over about five weeks. The photographer would actually be bringing his own gear, but this rule of thumb was helpful to determine an appropriate rate. While he would likely bring more than $1,000 worth of gear, the photographer was satisfied with the overall $15,000 fee to cover the wear and tear on his gear throughout the trip.

Shoot Processing for Client Review and Delivery of Images/Video by Hard Drive: I included $500 for each of the 13 shoot days for the photographer to color correct and provide web galleries for each day of shooting, and an additional $1,000 to cover the cost of a high-capacity hard drive (and a backup) and the shipping costs to deliver it to the agency.

Insurance: Since the locations, scenarios and general scope of the project were still a bit unknown, it was hard to determine exactly the amount of insurance the photographer would need. It was possible that his current international policy would cover the production, but just to be cautious, we included an extra $5,000 in case he needed to increase his policy and add additional coverages. We noted in the delivery memo that this could fluctuate based on the agencies potential requirements.

Expenses for locations one, two and three: For a project like this with a lot of unknowns in multiple international locations, it’s always a good idea to get some hard numbers from local people in each location. I reached out to multiple production companies in each city, and while each line item and overall quotes fluctuated from production company to production company and from city to city, there were a lot of common threads that helped me calculate estimated expenses. I cautiously leaned towards the higher end of the numbers I received, while including some additional items that made me confident that the overall budget would afford us any production company in each city, even if the funds for each estimated line were allocated differently than how I presented them.

Production Coordinator: While a producer would help to manage the entire project, we included a production coordinator in each city that could help with location-specific tasks, and who, perhaps most importantly, was fluent in the local language. The production coordinator days included the shoot days in each city plus the prep days the traveling team would be on the ground beforehand to prep in each city.

Second Assistant: We included a local second assistant to lend an additional set of hands on each shoot day in each city, and included a day before and after each shoot to help pick up and return any necessary additional gear or help with pre-production tasks.

Location Scout and Location Fees: The first two properties would be photographed along with the surrounding cityscapes, but the last location would exclusively be shot on the hotel property. In the cities requiring locations outside of the hotel property, we included four days for a local scout to find and secure permits for public spaces, street scenes and perhaps local shops/businesses. Since all of these locations were a bit undefined when we were estimating the project, we included a placeholder of $3,000 to cover the permits that might be needed. On one hand, this could have been much more than what would be required if the locations were all public spaces, but on the other hand, $3,000 offered flexibility in case a more robust or private property was needed.

Hair/Makeup/Wardrobe Styling: I’d typically separate the responsibilities of hair/makeup styling and wardrobe styling to two different people, but the agency and photographer were hoping to keep the crew footprint as light as possible (easier said than done for a project like this). So, we put these tasks on to one stylist who would have an assistant. In addition to the shoot days, their total days included shopping and return time as well as a talent fit day. The wardrobe costs were calculated by assuming $300 per talent in non-returnable wardrobe for up to four adult/child talent per shoot day.

Casting and Talent: Each shoot would require a casting day arranged by the local production company, and as noted in the estimate, the casting days included a studio, crew, equipment, talent booking and miscellaneous expenses. We anticipated needing a family of four (two adults, two children) for each shoot day and for each location/property. Additionally, each of the talent would come to a day where they’d be fitted for wardrobe, for which we estimated $1,500 per talent. I relied on the local production companies to quote appropriate talent rates, and I noted that the usage would be limited to five years rather than perpetual use. I did so because we’ve received pushback lately from talent agents who won’t convey perpetual use due to potential talent exclusivity conflicts down the road.

Drivers and Transportation: I figured on a driver at $200/day (for each day the traveling crew would be on the ground) plus a $700 fee for a rental van.

Miles, Parking, Meals, Misc.: While I accounted for per diems and meals for the traveling crew previously, I also wanted to include similar expenses for the local crew, even though the client would be providing catering throughout the shoot. As I did previously, I included $50 per person per day for the local production coordinator, scout, stylist, stylist assistant and talent. Additionally, I included and additional $100 per shoot day for miscellaneous expenses. These rates varied between the first two locations and the third location due to the number of days and crew involved.

Production RV: The hotel would offer up staging areas for the shoot days on its property, and I included a production RV as a TBD line item as an option for each location since I thought it may be valuable for some of our cityscape shooting. I also wanted the agency to know we were thinking about such items as an option.

Production Management Fees: Most production companies include a percentage of the overall expenses as a management fee to take on the responsibility of the project including managing the payment process for all subcontractors booked for the job. These percentages varied between the production companies in each city, but 15 percent of the city specific expenses was an appropriate fee based on various quotes I received.

Tax: Interestingly, the first city did not require tax to be added (which I did look further into after the local production company mentioned this). The second two production companies included their required tax percentages on their quotes, which I then included in our estimate. Tax requirements vary greatly from project to project and location to location, and it’s best to check with an accountant and/or local tax authorities.

Feedback: Not surprisingly, our estimate reached a bit too far over the client’s budget. I anticipated that this would be the case, but it was important for us to first show the agency the potential costs for what they were asking for in order for them to help their client determine a budget and dial in the scope of the project. Not too long after submitting our first estimate, the agency came back with a budget of $200,000, and their client was willing to make a few sacrifices. First, the third location was scrapped from the project and they wanted to limit the second location to three shoot days (this meant there would be 7 shoot days rather than 13). Second, they were willing to do without the b-roll video. Third, they were willing to reduce the licensing to three years. Those were great starting points, but after some quick calculations, we realized that some of the travel expenses, talent fees and a few other items were still putting us over that budget. Here is how we further reduced the estimate:

– One strategy was to have the photographer’s producer lay out the logistics of the shoot remotely, and to actually not travel while relying on the local production companies to execute the shoot on site. After taking the producer’s travel expenses out, we adjusted accordingly to reduce their overall days, while still including an appropriate amount of time for them to coordinate everything remotely.

– The most significant way we were able to reduce the cost was by removing the talent fees. Since the shot list wasn’t determined, the agency agreed for us to simply note what the fee per talent might be, and then they’d decide how many talent they’d ultimately need (or not need) in each city as the project progressed. It was possible that they’d rely on hotel staff and actual hotel residents to be unrecognizable talent, and while it was a big TBD cost that would ultimately be added back on later, it helped us bring the estimate under 200k and ultimately helped the agency sell the project to their client.

– For the photographer’s fee, I felt that a reduction to $4,000 for the first image per day and $2,000 for each additional image was appropriate given the licensing duration restriction.

– We reduced the shoot processing for client review to $250 per shoot day, and dropped the hard drive including delivery to $500 since they wouldn’t need as high of a capacity drive without the video.

– The client agreed that the talent would provide their own primary wardrobe, and the stylist would only be responsible to supplemental wardrobe options. This helped to reduce the number of shopping days and bring down the wardrobe budget.

– We reduced each casting day to $3,000, which would still be adequate based on the quotes I received from production companies. As I mentioned, I originally leaned on the higher end of the quotes I received to be safe.

-We slightly reduced the drivers and transportation in each city.

Here was the final estimate:

Blinkbid  Blinkbid  Blinkbid

Results: The photographer was awarded the job.

Hindsight: While we hope every estimate should be the start of a healthy negotiation, sometimes clients seem to assume that an estimate represents the only approach, and one that can’t be finessed or reduced. However, maintaining a thorough correspondence during the estimating process and working closely with agency counterparts to help calculate a budget can go a long way. I knew that our first estimate would be much more than they hoped to spend, but that document helped the agency put a number on what their client was requesting, even though the agency also probably knew it would be too high. With all of the documentation and correspondence with local production companies in our back pocket, it was easy to have an educated conversation with the art buyer about the potential fluctuations in the estimate, and help them understand that there were many ways to reconfigure the project once a certain budget was determined…and thankfully the art buyer was able to explain to their client that they’d have to offer up some flexibility on their end to make it work as well.

If you have any questions, or if you need help estimating or producing a project, please give us a call at (610) 260-0200. We’re available to help with any and all pricing and negotiating needs—from small stock sales to big ad campaigns.

The Daily Edit – Bloomberg Businessweek: Angie Smith


This post is by Heidi Volpe from A Photo Editor


Click here to view on the original site: Original Post




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Bloomberg Businessweek

Creative Director: Rob Vargas
Deputy Creative Director: Tracy Ma
Director of Photography: Clinton Cargill
Photo Editor: Romke Hoogwaerts
Photographer: Angie Smith
Read the story here

Heidi: How did this story idea come about? Why the Gem show?
Angie: The idea began when I went with a writer friend to the Natural History Museum in Los Angeles. We walked through the Gem and Mineral Hall and became completely mesmerized by all of the incredible minerals on display from the Congo, Afghanistan, Morocco, Brazil, China, Arizona etc. We realized that we had a common mineral obsession and a mutual desire to attend the Tucson Gem and Mineral Show, the largest mineral festival in the world. We plotted to pitch a story on it, or if anything, just travel to Tucson and experience it for ourselves. As the festival date drew closer, I began further research wrote drafts of the pitch and carefully decided whom I’d send it to.

My top choices were: Bloomberg Businessweek, The New York Times Magazine and California Sunday. Synchroncity was on my side as right before I sent it to Bloomberg, I received a package in the mail containing a book called Mossless that I had been published in. The man who edited and produced Mossless was Romke Hoogwaerts, who also coincidentally become a photo editor at Bloomberg Businessweek a few months before. I realized that the timing was perfect for me to reach out to him and introduce the story idea. Romke replied immediately, telling me he loved it and he would pass it along to Clinton Cargill, the Photo Director. Over the next 10 plus days I spent my days interviewing significant figures involved in mineral show, gaining a better understanding of how the whole festival worked, identifying who the key players were, making sure I could get the access that I needed – and then communicating that back to Clinton. I found out the story was a go and I was on my way to Tucson within a week.

How did you make the pitch stronger?
After I initially sent the pitch out to a few photo editors, I realized that my timing was a little bit off (this was right between Christmas and New Years) and I knew that I could make the pitch stronger simply with more clarity in my writing and waiting until after the holidays. I worked with my good friend and Photo Consultant Meredith Marlay on the structure of the pitch. She helped me tighten my writing into 3 concise paragraphs describing what The Tucson Gem and Mineral Show was, the story angle for the magazine that I was pitching to, and how I would approach the story aesthetically. Lastly, I included images that I found from Google image search showing what the festival looked like and the types of exotic minerals and people that could be found there.

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What direction did the magazine give you?
Clinton and I decided that the best and most interesting way to approach this festival was from a documentary/reportage approach, capturing not only the minerals and the people who attend this festival, but the entire context in which it exists- which is very bizarre. One of the most interesting aspects of this festival is that many of the dealers set up shop in hotel rooms for several weeks at a time. Mattresses were stacked and leaned against the walls to make way for tables and cases displaying rocks of all kinds. Dealers are not only selling from their hotel rooms but they are sleeping in these rooms. With just a peek behind a mineral case, you can see slightly disheveled hotel beds that have recently been slept in and bathrooms full of personal items, its very strange. Many of the high-end mineral dealers would show clients minerals privately – but the only place to do this was in the hotel bathroom. I often found myself and my assistant squeezed into a hotel bathroom photographing a dealer and a client examining a specimen worth hundreds of thousands of dollars. A $500,000 mineral from the Congo would be sitting in a box next to a can of coke, some granola bars and a bunch of travel sized soaps and shampoos from the hotel. It was so strange and incredible to photograph.
After each day of shooting, I would send Clinton screenshots of the key images from that day and we would discuss how the story was shaping up as a whole. It was really helpful to talk with him and get an outsider’s perspective on how clearly I was communicating what it was like to be at this festival.

How long were you in Tucson working on this?
I spent about 9 days shooting the festival, then Bloomberg decided to run it immediately, so I spent a couple of extra days there gathering the caption info and getting the final images retouched and submitted. The story went to press as I drove back to Los Angeles.

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Was there any security involved since the gems and minerals were so valuable? Who attended this show?
Most of the shows took place in hotels, convention centers or large tents set up in parking lots. There were security guards at all of the shows- but not as many as I would have expected. People were walking around these hotels with thousands of dollars in cash in their pockets, carrying expensive minerals in boxes. One of the most interesting facets of this shoot was the people who attend- there were geologists, museums curators, miners, dealers, retired “rock hounds” or rock collectors, metaphysical types, traveling hippies- everyone was from all over the world- there were some real characters. A general observation that I made was that all of these mineral enthusiasts, whether high end or low end, all shared a deep passion and appreciation for the aesthetic and raw beauty of minerals that come from the earth. Many of these people have extensive scientific knowledge about the formation of minerals- and they appreciate not only the beauty of these specimens, but have an in depth understanding of how they were formed within the context of the earth’s geologic history.

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How the Hollywood feature film Focus was edited on Final Cut Pro X Part Two


This post is by Peter Wiggins from Home


Click here to view on the original site: Original Post




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We are very pleased to publish part two of the story of how the Hollywood feature film Focus was cut on Final Cut Pro X.

This time we concentrate on how it was used and how the Libraries, Events and Projects were set up. Exactly how did Jan Kovac edit? What keyboard and control surfaces did he use? How did he trim? (Yes we asked that dynamic trimming question!) And the biggest job of all, how did he and his team keep everything organised?

We finish off with what Jan Kovac the Editor and the Directors Glenn Ficarra & John Requa liked about FCPX, what they didn’t like and some good ideas for the future.

The Daily Promo: Keith Barraclough


This post is by Heidi Volpe from A Photo Editor


Click here to view on the original site: Original Post




Keith Barraclough

Sample from the deck of The Redhead Playing cards The Redhead Project The Redhead Project The Redhead Project The Redhead Project The Redhead Project The Redhead Project
Who printed it?

A company out of Arlington, Texas called Liberty Playing Cards

Who designed it?

I designed the deck, using Liberty’s Adobe Illustrator-compatible playing card template.

Who edited the images?

My studio manager and I did an initial edit of the images (at the time the decks were produced, I’d photographed 75 redheads) and then I asked Maria Ragusa-Burfield, President of Alt-Pick, to weigh in.

How many did you make?

We ordered 250 packs.  Each pack contains a lead card describing The Redhead Project’s concept and features 54 different redheads’ portraits on the faces of 52 playing cards and two jokers. The backs of the cards feature a collage of 12 different portraits (all of which are featured in the deck).

How many times a year do you send out promos?

I have six email promos and six postcard promos scheduled for 2015. Many will be images from the Redhead series. The playing cards are being used as leave-behinds at portfolio showings and networking events.

Are you a card shark? Why the cards?

No, I’m not. The deck of cards idea came up while my studio manager and I were brainstorming ideas for showcasing and promoting my work on the project to prospective advertising and editorial clients.  We were immediately taken with the idea as a promotional tool.  It’s a tactile, novel, functional, and fun way to highlight 54 portraits from the project.

Where did your affinity for redheads come from?

The initial concept for The Redhead Project actually came to me during a corporate shoot while processing images of an executive who had red hair and piercing blue eyes. I was struck by the contrast of his features against the white Oxford he was wearing and the light seamless backdrop and thought that a series of redheads wearing white against a white seamless would make an interesting personal project.

Since I didn’t know any redheads, I initially relied on word of mouth to enlist participants. We hosted a Redhead Project launch party in July 2013 where we displayed images of the initial 10 redheads photographed, served red hors d’oeuvres and drinks, and invited creative professionals and friends to invite their favorite redheads to find out more about the project.

The scope, concept and reach of the Redhead Project have evolved since the early days of the project and social media (especially Instagram – @projectredhead) has really propelled interest.  All subjects still wear white—like the executive that unwittingly inspired this all—but I also have subjects bring their favorite clothes, accessories and props that reflect their personalities and style, and each shoot is a collaborative process.

Snow Monkeys & Hokkaido 2015 Tour #2 Part 2 (Podcast 462)


This post is by Martin Bailey from Martin Bailey Photography


Click here to view on the original site: Original Post




This week is the last of a two part series to walk you through a selection of photos from my second Snow Monkeys & Hokkaido Tour for 2015. We pick up the trail on day seven, with one last Whooper Swan photo, before the majestic sea eagles, and a surprise visit from a beautiful Northern Fox.

Use this audio player if you’d prefer to listen:

Audio MP3

There are also download and subscription options at the end of the post.

Towards the end of last week’s episode, when I walked you through the first 12 photos from Tour #2, I mentioned that the swans often run along the water in front of the frozen lake as they take off. This is the photo I was thinking of, and the unsteadiness of the water often gives the swans an ungainly look as they splash along the water gaining speed to take flight (below).

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Whooper Swan Dash

Man in the Mist

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Also, as I mentioned last week, I generally shoot panning shots like this between 1/25 and 1/40 of a second exposure. 1/25 has a much higher failure rate for sharp heads, but can result in more aesthetically pleasing blurred shots. 1/40 of a second has a high success rate, but less wing movement. This particular image was shot at 1/30 of a second, so the head is slightly less sharp on close inspection, but beautiful wing movement is recorded, so it can be a good if somewhat risky balance.

Next is a fun shot that I made after breakfast on

Ezo Deer at Notsuke Peninsula
Ural Owl
Steller's Sea Eagle Coming in to Land
Jostling for Position
The Catch
Pensive Flight
Not a Multiple Exposure
Birch Trees in Snow
Fox's Yawn
Mashuu Lake
Snow Monkeys & Hokkaido Tours
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Continue reading “Snow Monkeys & Hokkaido 2015 Tour #2 Part 2 (Podcast 462)”

My film “Koh Yao Noi” wins best travel/ landscape film at the 1st NYC Drone Film Festival. See all winners here!


This post is by Philip Bloom from Philip Bloom


Click here to view on the original site: Original Post




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This is an incredible honour to win this award. I have only been flying a year, and this film was shot in May last year whilst in holiday in Thailand.

It was made with a Phantom 2 and GoPro 3+ You can read all about how I shot it and how I created the look in post in my blog post here.

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TRAVEL/ LANDSCAPE

Koh Yao Noi from Philip Bloom on Vimeo.

Since then, I haven’t actually flown that much. I have used drones on “The Wonder List” where I have been legally allowed to. The most I used them was in the premiere episode from last Sunday in Vanuatu using the Inspire 1.

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I wasn’t able to be at the awards last night despite just being in New York for the launch of “The Wonder List”, I had to get home earlier this week as I am currently about to jump on a plane to Hamburg for a gig there. Really wish I could have made it, especially to see all the incredible films that were shown, not just the ones that won!

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I am trying to get a list of all the winners, but here are the ones I know of. As soon as I know the rest (and am back online in Germany after my flight) I will add!

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 AUDIENCE AWARD

Trailer Mexico City International Airport from above – NYCDFF from Postandfly on Vimeo.

 ARCHITECTURE

The Fallout from AeroCine on Vimeo.

 X-FACTOR

DRONIE

Floating from Florian Fischer on Vimeo.

BEST NARRATIVE/ BEST FILM

 

Camera Exposure Guide: Everything you Need to Know


This post is by Paul Escott from Virtual Photography Studio - Photography Business Resources for photographers


Click here to view on the original site: Original Post




There is something called “the exposure triangle” that you must be aware of in order to completely have control over your digital camera exposure.

These three elements are ISO, Aperture and Shutter Speed. These three elements are responsible for the exposure of an image. If you change one of these elements, you will affect the others. This basically means that you won’t be able to fixate on just one of these settings and completely ignore the other ones.

Camera Exposure Guide

Here are some metaphors that will help you better understand the exposure triangle:

A lot of people illustrate the connection between the Shutter Speed, Aperture and ISO using numerous metaphors to help us better understand how to get great exposure. However, like many metaphors, these aren’t perfect and are mainly for demonstrative purposes.

Sunbaking

One metaphor a friend shared with me is to look at the exposure on your digital camera like getting your skin tanned.

A suntan is something I always wanted when I was a kid, however I have very sensitive skin and this wasn’t something I could achieve. When I went into the sun all I did was get very burnt.

The ISO rating can be compared to your skin. Some individuals may be more sensitive than others.

The shutter speed is compared to the time you spend in the sun. If you spend a lot of time out in the sun, you will increase your chances of getting tanned. On the other hand, if you spend way too much time in the sun you end up being overexposed.

The aperture is the sunscreen you apply on your skin in this metaphor. Depending on the strength of the sunscreen, it blocks the sun at various levels. If you put on a very strong sunscreen you will reduce the amount

Continue reading “Camera Exposure Guide: Everything you Need to Know”

This Week In Photography Books: Rinko Kawauchi


This post is by Jonathan Blaustein from A Photo Editor


Click here to view on the original site: Original Post




by Jonathan Blaustein

I’m glad they call it Climate Change these days. (Instead of Global Warming.) Makes more sense that way.

At first, I thought it was a euphemism, meant to seem less-threatening. But then I realized that despite the fact that something like thirteen of the fourteen hottest years on record have come in the 21st Century, it’s really the preponderance of extreme weather that will get people’s attention.

Nothing shakes things up like death statistics.

When the Climate Changes, we get things like what’s going in Boston. Where the snow is higher than Bob Marley at 4:20am, the night after a Reggae Festival in Kingston. (And have you heard the Marley family is getting into the legal weed business? Genius!)

As for Taos, we spent most of the winter enjoying unseasonable 55 degree days. Two weeks ago, I took my students shooting around campus, and they were all wearing T-shirts. Again, this is the Rocky Mountains, for goodness sake.

But last Friday, OMG. Winter came roaring back like a kiln-fire surrounded by hippie potters. It was raging. We had a four-day blizzard for the first time in I can’t remember. It was so beautiful. Outside my door, everything looked like a Japanese Landscape Painting.

So. Very. Quiet.

What do you do during a four-day-snowstorm? Right. Watch movies.

We caught “Chef,” a really poor Indie film from Jon Favreau, of “Swingers” and “Iron Man” fame. I’ll spare you my treatise on why it was both implausible and hollow. What really got my attention was the manner in which Favreau, as the titular Chef, was driven to temporary insanity by a particularly difficult online critic.

All I could think was: been there. It’s hard for me to believe how personally I used to take the comment section criticism here. It was always so cruel and personal. Still, I cringe thinking about how angry I used to get at those anonymous trolls.

Now, we moderate. Keeps the discourse civil, though there’s rarely any discourse at all. The past two weeks, though, I noticed that someone questioned my choice of book, as I’ve been trying to vary my selections a bit. Both comments were civil, open-hearted, and thoughtful. So I replied.

You don’t have to agree with me. But if you have an intelligent thought, and take the time to share it with me, I’m willing to write back. Frankly, it was all I ever wanted. Conversation is interesting. Hate? Bo-ring.

But what did I promise you last week? That this week’s book would be right in the eye of the storm. The average, normal, medium-type of book that I often review.

What would that look like? Talented artist. With other books to his/her name. Respected career. Political and/or relevant subject matter. Handsomely produced. Most likely not from the United States.

Right?

Right. Here we go.

“Light and Shadow” is a new book by Rinko Kawauchi, recently published by Super Labo in Japan. I’m always asking for books that tell us what we need to know. Preferably though the pictures, but that type of communication can be difficult.

This book does just that. It’s clean, spare, and white, with a picture of a bird on the front. (Put a bird on it.) As befit’s Ms. Kawauchi’s style, the first few pictures are in color, and well-composed. The second photo has sun flares that look like emoji. (Is emoji a Japanese word? Must be, right?)

If you look carefully, the next two pictures reference rubble, seen from afar. Then, we get two inserted pictures of birds, the first of which clearly shows them soaring over a garbage heap. Broken down wooden things.

First thought, I love that the inserts look like 4×6 pictures from Walgreens. (Or its Japanese equivalent.) Second thought, earthquake damage?

The book continues in this manner. A broken street, rendered in twilight blue. A bright yellow dandelion spouting up out of a patch of green grass. The next time we see the bird inserts, there are three photos instead of two.

Growth. Change.

There is more rubble. More flowers. More light flares. More twilight blue. A pink balloon. And a dog roaming the streets to boot.

Even with our short-news-cycle-attention span, it’s not hard to connect this to the Earthquake/Tsunami/Nuclear Disaster phase that hit Japan a few years ago. Almost any viewer would connect the dots.

There is a short statement that confirms what is by then obvious. And the back page states that a portion of the proceeds will be donated to disaster relief. Which is a good thing. Because while I never look at prices, I happened to notice this one sells for $80. You can feel good about spending that, if you want one.

Bottom Line: Beautiful, haunting photos of Japan, after the quake

To Purchase “Light and Shadow” Visit Photo-Eye

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Books are provided by Photo-Eye in exchange for links back for purchase.

Books are found in the bookstore and submissions are not accepted.

EDIT! One month left to enter! The epic “My Rode Reel” film competition returns for 2015 and it’s bigger and better than ever!


This post is by Philip Bloom from Philip Bloom


Click here to view on the original site: Original Post




UPDATE! Just under one month to go! Don’t miss out!

My RØDE Reel 2015 with over $200,000 in Prizes from RØDE Microphones on Vimeo.

Last year’s “My Rode Reel” was an exceptional film competition. I was lucky enough to be on the judging panel, and the quality was just exceptional.

This was last year’s “Judges Prize” winner and my favourite…

The quality of the entries were so impressive last year, and I am expecting even better quality this year with people seeing the high standard of stuff that was in competition last year.

What makes this competition different is the need to have two videos. The actual film and a behind-the-scenes showing how you made it. This makes it both incredibly creative and also educational for people watching the entries.

I am judging again this year alongside Ryan Connolly, Vincent LaForet and Rodney Charters.

There are more categories/ genres which are also

:)
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Continue reading “EDIT! One month left to enter! The epic “My Rode Reel” film competition returns for 2015 and it’s bigger and better than ever!”

The Art of the Personal Project: Jason Lindsey


This post is by Suzanne Sease from A Photo Editor


Click here to view on the original site: Original Post




As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at http://yodelist.wordpress.com. Projects are discovered online and submissions are not accepted.

Today’s featured photographer is: Jason Lindsey

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How long have you been shooting?
15 years Professionally

Are you self-taught or photography school taught?
Self Taught. I have a BS in Graphic Design and worked as an Art Director for 5 years but no formal training in photography.

With this particular project, what was your inspiration to shoot it?
I grew up in a farming community and my parents both worked in factories. I wanted to shoot this project on Montana Life to explore people that live and work close to the land.

How many years have you been shooting this project before you decided to present it?
This project was shot over a week in Montana. I have some ongoing projects I have been shooting for over 5 years but this one was short and sweet.

How long do you spend on a personal project before deciding if it is working?
I usually spend at least a few days shooting before I decide to continue. I would say only about 1/2 of my personal projects get shown broadly.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
I love it. Part of the reason I shoot personal projects is to explore, play and try new things. If I am not seeing something different than portfolio work then I need to push harder and explore more.

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
Yes almost all my personal projects get posted to social media. I use Tumblr, instagram, and facebook primarily. I also submit them to appropriate blogs.

If so, has the work ever gone viral and possibly with great press?
Yes our Montana Life project was very successful in Social Media. It ended up being shared, posted and commented on around the world. It lead to other blog posts, newspaper articles, online magazine articles, and a magazine article. The project has also lead to several assignments and another personal project. One of the assignments was for a client I have dreamed of shooting with for 15 years. We are planning our second shoot for that client now.

Have you printed your personal projects for your marketing to reach potential clients?
Yes, we print some of our personal projects as mailers. The Montana Life project is being sent out as we speak. It was printed as a small book with a cool cloth stitching.

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BIO
I grew up in a small farm town as a child of factory workers, surrounded by “Salt of the Earth” people. I am still grounded in that upbringing and love being surrounded by the realness in the world. When I started in photography I knew I wanted to bring more authenticity to advertising. I later realized authenticity is part of who I am at the core.

I love shooting in water up to my neck, swimming with sharks, laying in the mud and doing whatever it takes to get the shot. Mostly because that’s often what it takes to make a great shot but it is also a great way to live life and have fun shoots. As my crew knows, I likely have not found the shot yet if I am not in the waterfall or the mud hole.

ARTIST STATEMENT
I wanted to document life in Montana while exploring my personal vision. I shot in a documentary style with very little equipment and no crew. I wanted to keep my presence personal and really get the chance to meet people and talk about their life and not have a bunch of gear come between us. It was a wonderful experience getting to know the ranchers and people of the Paradise Valley in Montana. They welcomed me into their lives and I was able to capture personal moments that arouse during their work and our conversations.


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.