You’ve honed your craft and brushed up on lighting and editing techniques. You’ve built a beautiful website and opened your door as a bonafide professional photographer. You’re ready for those client inquiries to start streaming in, and they do. Then you realize that some of your clients are a nightmare to deal with, while others become like new best friends. You may not know who your ideal client is, and you may not be marketing to them. [ Read More ]
On December 14th the Federal Communications Commission will almost certainly be voting in favor of doing away with Net Neutrality. If you’re not familiar with Net Neutrality, check out this article we wrote earlier this year on the topic. It is the idea of a free and open internet. As it stands right now, users are able to access the internet freely, with no speed or data caps regardless of the websites they visit. If the plan the FCC is proposing passes (and it probably will in a 3 vs. 2 vote), the internet as we know it may well Continue reading "The Right to a Fair Internet for Photographers Is About to Be Gone"
Where do you think most photographers struggle; being a creative or running their business? Making awesome imagery or establishing a pricing strategy? For many, it's the latter and that just sucks. For these reasons, RGG EDU has curated six photography management and workflow tools to create the “Photographer's Toolkit.” The toolkit is FREE from November 23rd-26th with the purchase of any RGG tutorial over $1. Included are essential software services from brands we trust with a total value over $1200. You won't find this deal anywhere else. [ Read More ]
As our culture continues to be flooded by imagery more and more every day and the standard of quality continues to skyrocket, making yourself uniquely identifiable is becoming both more difficult and more important than ever. This great video sits down with one of the most well-known names in photography as he gives his thoughts on building your brand. [ Read More ]
In this series, I attempt to identify the key professional virtues I have found to be the most important in building my own career, as well as identifying traits of other successful photographers that are most key to their success. Today's Word of The Week? Standards. [ Read More ]
Time-lapse films are all the rage these days to the point of becoming overdone. They make for great personal projects and for most people they aren't anything more than that. Nathaniel Dodson of tutvid discusses how his personal project of a time-lapse film showcasing Philadelphia ended up going viral and becoming lucrative. [ Read More ]
In speaking with people all over the world, I’ve found hearing other people’s struggles is a fascinating way to helping ourselves breakthrough. This week’s episode is my keynote from CreativeLive’s PhotoWeek. On stage, I sit down with four brave volunteers to discuss some of their biggest pain points, fears, and blind spots blocking us from living, and working toward our dreams. In this episode, I talk about: Defining your dream. Many creatives haven’t defined what they actually want. If you don’t know what you want it will be hard for you to get it. Understanding your why. When the going Continue reading "Get Un-stuck And Make Real Money"
Earlier this year in January, Kodak announced it was bringing back its popular Ektachrome film. After a period of silence and recent news that the company is laying off 425 employees after losing $46 million, there’s now some good news: Ektachrome’s return is still on track. Kodak published a 40-minute update from its film factory on the current status of its Ektachrome reboot work, and things sound quite positive.
“The process is coming along really well,” Kodak says. “We’ve been busy testing and making sure it meets all the expectations that exist in this passionate community.”
Continue reading "Kodak’s Ektachrome Reboot is on Track Despite $46M Loss and 425 Layoffs"
Neomodern is a new startup in San Francisco that turns smartphone photos into fine art prints while giving owners a memorable, educational, and inspiring experience along the way. Located on Union Street, Neomodern was founded by Michael Rubin, previously a Senior Innovator at Adobe. “This idea had been nagging on me and I just gave in and did it this year,” Rubin tells PetaPixel. There are two components to Neomodern: a printing side and a gallery side. For printing, Neomodern invites anyone to walk in with their smartphones. The staff consists of experienced professional fine art printers who will
Continue reading "Photo Salon in SF Turns Phone Photos Into Fine Art Prints in 30 Minutes"
For the last seven years, our video tutorials have taught the Fstoppers community how to take better pictures. Our latest tutorial, Making Real Money: The Business Of Commercial Photography, is the opposite of that. In fact, there isn't a camera or lens in the entire 14-hours of video. But, I believe it's the most valuable tutorial we've ever made. [ Read More ]
In this series, I attempt to identify the key professional virtues I have found to be the most important in building my own career, as well as identifying traits of other successful photographers and business leaders that are most key to their success. Today’s virtue: adaptability. [ Read More ]
There are many different ways to sync social profiles, and most have some form of interaction with one another via API calls. An example would be Instagram posting to Twitter automatically, but there are sometimes issues such as when the photo gets pushed to Twitter the image is not shown, rather a link to the image is provided. Without that thumbnail, it's likely to lose 80-plus percent of possible views because people aren't going to click an image when they don't know what it is. I am now using an app called IFTTT which stands for "If This Then That" Continue reading "Syncing Social Profiles Automatically With IFTTT"
One month ago, in a freak soccer accident, I was flipped on my head and snapped my collar bone. Besides the excruciating pain, my mind immediately ran through the calendar of jobs I had lined up as a freelance photographer and videographer in the coming weeks that I knew I’d have to navigate with one arm. Panic quickly set in. [ Read More ]
Is your photography business leveraging the power of video to reach new clients? If not, you’re missing out on a great opportunity the likes of which haven’t been seen or may never be seen again. This was the powerful message that I heard at the Social Video Marketing Summit. Having been in attendance I want to share with you what I think are the top three ideas I learned from Gary Vaynerchuk, Brian Peters, Sue Bryce, and Sally Sargood that I think will help photographers take advantage of this medium. [ Read More ]
Beyond a slick website and a professional logo, and even beyond your incredible photography, your brand is what matters to potential clients. If you’re having trouble booking clients, or even defining where your business fits within the saturated photography industry, it may be time to reevaluate if your brand is strong enough to stick out. Having a photography business doesn’t mean you also have a brand. Brand building is a very intentional process. Here are a few areas to pay attention to if you feel like your brand may need a bit of work. [ Read More ]
Ryan Holiday is an author and media strategist. His career in marketing started at age 19, where he dropped out of college to work with Robert Green. He soon found his way as the director of marketing for American Apparel, then went on to start his own creative agency, Brass Check, who advises the likes of Google, Tim Ferriss, and Tony Robbins. He’s quite the writer, making the New York Times bestseller list with multiple of the 6 books he’s released in the last 5 years. Ryan is a master marketer and what you’ll find at the core of his Continue reading "Ryan Holiday: How to Create Work That Lasts"
A week after announcing the closure of its camera factory in China due to the rise of smartphone cameras, Nikon has just announced that it’s shuttering its sales operations in Brazil. In an announcement on its Brazilian website, Nikon says it will end the sale of cameras, lenses, and accessories for the Brazilian market, something that was being done exclusively through the Nikon Store website. The e-commerce operations will be ending on December 31st, 2017. “Nikon Corporation is optimizing R&D, Sales and Manufacturing structures in a global scale restructuring,” Nikon Brazil president Auster Nascimento writes. Nikon Brazil says it
Continue reading "Nikon to Shutter Its Sales in Brazil"
If you live in the United States (and aren’t fortunate enough to reside in Arizona), you probably set all of your clocks back an hour on Sunday to switch out of daylight saving time. I’ll put aside, for now, the arguments about why the daylight saving time system is outdated and annoying, and just ask you this: did you remember to change the clock on your cameras? [ Read More ]
Working for free can be a little controversial and I'm sure there are many creatives out there that completely disagree with it. There are plenty of reasons as to why someone shouldn't work for free but the debate continues. I, on the other hand, would consider working for free depending on a number of factors. Sometimes making money isn't the objective for me and working for free can be very fulfilling. For instance, offering free work for a charity is something I've done regularly and felt very good about. On other occasions, however, I have worked for free as part Continue reading "Getting Paid From Doing Free Photo Work"
It's far too easy for people working in a creative field to somehow get the sense that basic attributes of professionalism don't apply because we're working in a non-traditional job setting. This is something to watch out for as that belief couldn't be further from the truth or worse for your business. Being labelled as an artist does not excuse poor professional habits or practices and if you're serious about having a lasting impact and a long career these common-sense business practices should be very high on your priority list. [ Read More ]