For just about the past year now, I have been working in real estate and aerial photography. I mainly work with the agents directly and the most important thing for me to do is be able to establish a good relationship with each and every agent I work with. These agents are my clients and I want to be able to keep them as clients so they continue to come back to me for any photo, video, or aerial work they need to market their properties. Within this short little year I have been working, I've dealt with so much Continue reading "Learning to Deal with the Stress Some Clients Bring"
The German start-up behind the Panono panoramic ball camera has filed for insolvency proceedings in Berlin, making it very unlikely that backers of their $1.25 million Indiegogo campaign will ever get their hands on their camera. The Panono is a spherical device comprising 36 separate cameras encased in plastic. Each camera uses a 1/4” sensor, which results in a 108MP 360-degree image when the photographs are combined. Although Panono reportedly applied for the bankruptcy filings over a week ago, according to German media reports, there is no mention of this yet on their website or any such communication to
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Adam Braun is an author and entrepreneur who you may know from his work with Pencils of Promise, an organization that creates schools and other projects that bring education to underserved populations living in rural poverty. He’s also the author of the book “The Promise Of A Pencil” and more recently the founder of a super exciting education startup called MissionU– he’ll get into more detail but tell me if you think this sounds interesting: 1 year of intense, skill-based education with NO upfront tuition – instead, you give them a percentage of your income once you land that sweet Continue reading "The Unfiltered Truth About Entrepreneurship with Adam Braun"
In 2006, Leah Caldwell was eating at a Chipotle near the University of Denver when a photographer took her picture. When she got up to leave, the photographer asked her to sign a release form for use of the images, but she said no. Eight years later, when Caldwell went into a Chipotle in Orlando, Florida, she saw her picture on one of the restaurant’s walls, and subsequently in two other locations in California. [ Read More ]
Your website is your calling card: it's the place where people go to decide whether they're going to book you or some other photographer. As such, it's important to make yours as memorable as possible. This helpful tutorial will give you some great tips to build a stronger brand on your website. [ Read More ]
Getting clients is one of the most difficult parts of being in business. Unfortunately, marketing knowledge doesn't just appear once you have your license in your hands. As a result, many of us have a look at what our competitors are doing and try something similar, never realizing that there is a good chance that our competitors are also operating from a place of marketing ignorance. One of the most common marketing mistakes I've seen is photographers who spend too much time talking about themselves, and not enough time talking to their clients. This means many photographers are shooting themselves Continue reading "Change Your Marketing Philosophy and Get More Clients"
As a professional photographer, money is never too far outside of the frame. But even as the budgets and day rates continue to rise, it is important that an artist never forget why it all started in the first place. [ Read More ]
The journey that a photographer takes in turning an enjoyable pastime into a full-fledged career is a common path that that describes the origins of many photography businesses. With limited business experience, hobbyists-turned-entrepreneurs often make incorrect assumptions about what makes a photography business successful. There is one particularly common misconception that holds a lot of photographers back in the early stages of starting a business. [ Read More ]
BuzzFeed truly covers the gamut of things you might be interested in online. Travel, tech, books, cats, more cats, you name it. Though undeniably, one cornerstone of the publication is news. Today, Kate Bubacz is the Senior Photo Editor at BuzzFeed News. We talked with Kate to learn some of her challenges, mistakes she sees photographers… The post This BuzzFeed Photo Editor is Always on the Lookout For New Photographers appeared first on PhotoShelter Blog.
In nearly every industry, the web has enabled a cadre of internet-famous individuals, who on the merits of their marketing prowess have gained massive followings without necessarily acquiring the skills that has traditionally defined an “expert.” At the surface, the phenomena seems entirely meritocratic – use hard work to circumvent the traditional gatekeepers, thereby building… The post Eric Kim Proves the Value (and Fallacy) of SEO for Photographers appeared first on PhotoShelter Blog.
Disclaimer: This isn’t one of those articles suggesting that you buy this book to learn how to write a book about writing books. It’s not a secret recipe for success, or some sort of made up list of chores you must first complete before winning a coveted golden ticket. These three stages are noted because I’ve observed their tenants, and with a little of your own investigative digging, you’ll learn that many of your favorite photographers have resided within the boundaries of each of these stages as well. [ Read More ]
Becoming as a commercial photographer can't be defined with a formula. Each story is different but lots of stories share similar basic principles. They can be applied not only in the areas of photography and filmmaking, but also in other businesses. [ Read More ]
Here’s the crazy corner Nikon is in: they can claim a modest 7% increase in operating income for the fiscal year that they just finished, but had far lower net sales and, with restructuring costs, had a significant loss. Nikon predicts that they’ll recover to profitability next fiscal year, but with lower sales. Editor’s note: You can read Nikon’s latest financial results for yourself in this presentation and on Nikon’s website. They predict the imaging market will shrink, but they’ll strengthen the profit of that group. The see saw is bouncing up and down. One end up, the other
Continue reading "Nikon’s Year: Digging Into the Latest Financial Results in 2017"
Big news in the photo industry today: Polaroid’s brand and intellectual property has been acquired by the largest shareholder of The Impossible Project, Polaroid announced. Now a single family has control of both the Polaroid brand and The Impossible Project. The company that owns the Polaroid brand and IP, PLR IP Holdings, LLC, was just sold by an ownership group led by the Pohlad family to an ownership group led by the Smolokowski family. The Pohlad family, which owns the Minnesota Twins baseball team, purchased its majority stake in Polaroid back in December 2014 for $70 million. Wiacezlaw “Slava” Smolokowski,
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It’s kind of a crazy thing: I believe you can stay true to your roots, values, and ethics, and also get rich. In this post, I’ll share some of the secrets of how I earn over $200,000 a year as a “photographer.”
1. To become rich, charge more moneyI earn the bulk of my income through teaching workshops. The secret is to charge more money for workshops. I think workshops are great for photographers because nowadays people want to spend money on experiences and people want to learn. A lot of photographers like to complain that the Internet
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So, you've bought the camera and lights, you've watched hours of tutorials and done lots of shoots with friends to get your technique up to speed, and you've printed up business cards. Now, it's time to get the clients you want. Check out this quick video that'll set you on the right path. [ Read More ]
Snap Inc., the parent company of image and video sharing app Snapchat, reported their quarterly financial results for the first time since going public on Wednesday, and it isn’t pretty. Snap’s user growth slowed down and revenue was below Wall Street expectations for the quarter. As part of Snap’s IPO in March, the company spent almost $2 billion in stock-based compensation, which has greatly contributed to their net loss. Their revenue was reported at $150 million; falling $8 million short of Wall Street’s $158 million expectations. Snap’s stocks plummeted 23% to $17.67 in the hours after
Continue reading "Snap Stock Crashes Over 20% as Net Losses Widen to $2.2 Billion"
With a background in literature and journalism, today Eugene Reznik is the Digital Features Photo Editor at Bloomberg. Before grabbing that gig, he was the Director of Photography of the digital publication Hopes&Fears, an editor at American Photo Magazine, and a writer for Time Magazine’s LightBox photography section. In his current role at Bloomberg, we wanted… The post Q+A with Bloomberg’s Photo Editor: Why Diversity of Photographer Voices is a Must appeared first on PhotoShelter Blog.
I’ve been talking a lot about authenticity lately, so thought it would be a good time to share one of my favorite episodes of the show from a few years back with Marc because it’s all about authenticity – specifically, how to promote your work as a creator while staying true to yourself. Marc is a creative entrepreneur who’s probably best known as the founder of the apparel brand Ecko, which began in his parents’ garage and eventually grew into the largest brand in streetwear with a global footprint and over $1 billion in revenue. He’s also the author of Continue reading "Sell Yourself Without Selling Out with Marc Ecko"