The Kodak moment is gone, but today Fujifilm thrives after a massive reorganization. Here is a detailed analysis based on firsthand accounts from top executives and factual financial data to understand how and why the destinies of two similar companies went in opposite directions.
The Situation before the Film Crisis: A Profitable and Secure Market
Even though Kodak and Fujifilm produced cameras, their core business was centered on film and post-processing sales. According to Forbes
, Kodak “gladly gave away cameras in exchange for getting people hooked on paying to have their photos developed — yielding Kodak a nice annuity
Continue reading "Why Kodak Died and Fujifilm Thrived: A Tale of Two Film Companies"
I’m photographer Jay P. Morgan
, and in this video and article, we are going to be taking a look at four different sensor sizes and see how they compare with one another.
First, we have the $6,500 Hasselblad X1D, which is a medium format camera, it’s the largest digital sensor on the market right now. The Sony a7R III is a full-frame camera, the Canon 7D has a cropped APS-C sensor, and the Panasonic GH5 is Micro 4/3. We are going to take a look at how they match up to each other in regards to depth of field,
Continue reading "A Comparison of Camera Sensor Sizes in Photography"
Camera manufacturers have been utilizing different types of autofocus systems in modern digital cameras. If you’d like a primer on how each one works, here’s a fantastic 18-minute video by tech tester Gerald Undone
that will bring you up to speed.
Gerald examines the systems in three cameras: the Canon EOS R with its Dual Pixel AF, the Sony a7 III with its hybrid phase-detection, and the Panasonic Lumix G9 with its Depth from Defocus (DFD) technology.
In addition to explaining how the major AF systems work, Gerald also helpfully explains strengths and shortcomings, giving you the knowledge you need
Continue reading "Camera Autofocus Systems Explained: Phase, Contrast, Hybrid, DFD"
How you light your subject is one of the key decisions you’ll need to make when shooting portraits. The Koldunov Brothers
published this 9-minute tutorial showing the impact the height of a light source makes and some typical mistakes photographers make in placing and angling lights.
The video examines the problem areas on a face that are introduced when the primary light source is too high or too low.
While these issues may be less obvious when additional light sources are present, they’re still unappealing looks that are difficult to hide in the resulting photos.
The tutorial also provides various
Continue reading "This is Why Lighting Height and Angle Matter in Portraits"
Here’s a 1.5-minute video published by NATO about the role of US Army combat cameramen who document soldiers in peace and war, at rest and in combat.
“Unique among soldiers, combat cameramen (COMCAM) run into battle with a camera in their hands, and their mission is to capture what happens for the record,” NATO writes.
The video was produced by Intrepid TV
, which interviewed US Army combat cameraman Austin Boucher about his job in war zones, disaster relief areas, and wherever else he gets sent.
Boucher uses a Canon 5D Mark III
, producer Rob Kunzig of Intrepid
Continue reading "The US Army Combat Cameraman"
NASA’s Apollo Program was an audacious mission to send astronauts to the moon — a national goal set by President John F. Kennedy’s in a bold speech in 1961 that was an ongoing part of the Cold War.
NASA’s use of photography aboard spacecraft originated during the Mercury Program when John Glenn carried two cameras during his Mercury-Atlas 6 program: 1) a Leica 1g
for ultraviolet spectroscopic photos, and 2) a modified Ansco Autoset
(which was a rebadged Minolta Hi-Matic by the Ansco Company) which took the first human-shot, color still photos.
Astronaut Wally Schirra had been using a Hasselblad
Continue reading "Why You’ll Never Find a Camera That’s Been to the Moon on eBay"
Art is something we all enjoy in one way or another. We assume it is a subjective subject, but there may be an objective angle that we can observe art from. Perhaps art isn’t subjective at all? Neuroaesthetics is a scientific approach to art in the way it is both produced and consumed, and this gives us a basis for figuring out what makes art… art!
The description is in the name. The beginning “Neuro-“ is Greek for the nervous system which finds its roots in our brain. Aesthetics is also Greek and it most directly translates to “I perceive,
Continue reading "Neuroaesthetics: Where Science Meets the Art of Photography"
I often hear my students lament about how if only they could travel to the rainforest they would find something really interesting to photograph. I tell students “look around where you live – there are wonderful things to photograph everywhere”. The photographers that work with local species often obtain shots that are unobtainable from casual travels.
One such example of a unique species that is native to New England is the bioluminescent mushroom (Panellus stipticus). The mushroom grows from fungus and all stages of this mushroom give off light. When the fungus is found growing on logs in the summer,
Continue reading "How a Fun Guy Goes to the Woods and Photographs Glowing Mushrooms"
One of the biggest complaints I hear quite regularly about Sony mirrorless cameras is that their color science is horrible. Many photographers don’t seem to like how Sony interprets colors from any given scene. This it seems, to be especially true for portrait photographers. In stark contrast, color science is one of the major positive points for Canon cameras.
Many photographers love Canon colors and it’s actually one of the reasons so many photographers don’t want to switch. I personally have made comments about Sony’s color science too
, however, I thought it was important to properly compare them.
Continue reading "Is Sony’s Color Science Really That Bad?"
As drones continue to explode in popularity, there have been more
stories of operators flying way too close to airplanes
. Now new research is revealing just how much damage a direct drone strike would do to an airplane’s wing.
Scientists at the University of Dayton Research Institute have published results of impact tests that they say “prove large aircraft won’t always win in collision with small drones.”
The test was designed to mimic a midair collision between an airplane and a drone at 238 miles per hour. Scientists launched a 2.1-pound DJI Phantom 2 quadcopter at
Continue reading "This is What a Drone Strike Would Do to an Airplane"
Our brand new Nikon Z7 full frame mirrorless camera arrived at the office this week, and we immediately got down to business. Four years ago, Sony fired the first shot of this battle with the A7 and continued to release one iteration after another, each improving on the last, and did so completely unanswered by the competition until August 23rd of this year when Nikon announced the Z7 and the Z6
Based on the popularity of our last teardown where we took the a7R III all the way down to its sensor
, we’ve decided to provide model-by-model coverage of
Continue reading "Nikon Z7 Teardown: Inside Nikon’s 1st Full-Frame Mirrorless Camera"
The Exposure Triangle; you’ve heard of it, I’m sure. It’s fabled in story and song and celebrated by photo instructors everywhere. We can even buy t-shirts commemorating the concept! There have been countless articles written about the “exposure triangle” (try a Web search and see for yourself), all with the intent of helping newcomers to photography figure out how exposure works in their cameras.
Some of these articles are obscure and pedantic and, as my friend Shaw would put it, indulge in technobabble to impress the reader with the writer’s expertise. Others make a sincere effort to communicate important information
Continue reading "It’s the Exposure Quadrangle, Not Triangle"
It’s photographer Jay P. Morgan
here. Here’s a new 11-minute video in which I compare the pros and cons of strobes vs. continuous light and conduct some indoor and outdoor lighting tests between the two for you to decide which one to use when you are shooting.
What is Continuous Light?
When I say continuous light, it can be tungsten light, it can be LED, it’s basically any light source that stays on when you turn it on! A part of my personality just loves continuous lighting and that’s because I love video. These are some real advantages to using
Continue reading "Continuous Lighting vs. Strobes: The Pros and Cons of Each"
It has been widely reported that selfies cause more deaths these days than shark attacks
. Now a new study has provided new facts and figures on how at least 259 people have lost their lives while trying to capture smartphone self-portraits since 2011.
Researchers at the All India Institute of Medical Sciences did a comprehensive investigation
into English-language news reports of selfie-related deaths between October 2011 and November 2017. In all, they found 259 deaths in 137 separate incidents around the world.
Of these ‘selficides,’ as the researchers call them, 72.5% of them were men and 27.5% were
Continue reading "Selfies Have Led to 259+ Deaths Since 2011 — Here’s How"
My name is Sebastiaan de With
, and I’m the designer of the iPhone camera app Halide
. I recently detailed the camera hardware changes of the iPhone XS vs. the iPhone X
, and I wondered why Apple’s keynote focused on changes in camera software rather than the new hardware. After testing the iPhone XS cameras for the last week, I get it.
The iPhone XS doesn’t just have a bigger sensor: It has a whole new camera — and the biggest change is its reliance on computational photography.
It’s A Smart Thing
Apple is smart. They see diminishing returns cramming more
Continue reading "iPhone XS: A Look at the New Camera (and Debunking the ‘Beauty Filter’)"
Fujifilm made a splash in the photo industry this week by announcing the GFX 50R
, a camera that squeezes a 51.4-megapixel medium-format sensor into a rangefinder-style body with a price tag of just $4,499. Here’s a look at how the “compact” body compares in size to other popular cameras on the market.
First up, here’s what the camera looks like next to the new Fujifilm X-T3
mirrorless camera, which has an APS-C sensor:
Moving up to full-frame mirrorless cameras, here’s how the 50R compares to the new Canon R
and Nikon Z7
, as well as the Sony
Continue reading "How the Fujifilm GFX 50R Compares in Size to Popular Cameras"
If you’ve been wanting to learn more about using your camera in manual mode and have 26 minutes to spare, here’s a helpful educational video by photographer Sean Tucker
that’s just for you. He teaches how to nail exposure using manual mode.
Tucker walks through the fundamental concepts you’ll need to know, from how cameras work to the exposure triangle.
After teaching the head knowledge, Tucker also goes out into the street (at 15 minutes in) to provide some examples and tips on shooting manual in the real world.
“A lot of my street photography is made up of contrasty
Continue reading "How to Nail Exposure in Your Photos Using Manual Mode"
It’s standard practice for commercial photography clients to ask photographers for their ‘day rate’. Most estimates that photographers provide start with a day rate before going on to production costs and expenses.
Now I used to think I could simply take it for granted that anyone involved in the industry would be able to appreciate this isn’t exactly what a photographer — or any independent creative professional, for that matter — working on a short-term project earns for every single day of the year.
I’ve realized that the world of photography is in so much flux that this isn’t a
Continue reading "Very Nice… How Much?! On Day Rates in Commercial Photography"
My name is Sebastiaan de With
, and I’m the co-founder and designer of the iPhone camera app Halide
. Some reviewers with advance access to the iPhone XS have been kind enough to share technical readouts of the new phones with our team, detailing several camera hardware specs. After some analysis, we can now give you an overview of what’s new in the iPhone XS camera hardware and its technical capabilities beyond what Apple stated at their keynote.
Note that these are the hardware specs — Apple focused strongly on software enhancements like Smart HDR and the new Portrait mode, which are
Continue reading "iPhone XS vs. iPhone X : A Look at the Camera Hardware Changes"