The Future of Social Media & Your Photo Business
We’re in the middle of a paradigm shift in social networks. We’re moving away from text-heavy content to that which is more visually appealing – photos, graphics, videos, GIF animations, etc. This new-found focus on imagery is a unique opportunity for photographers to boost brand awareness and their following on social media, while increasing the likelihood of...
Business Day Thursday: Where’s The Beef? Don’t Believe Everything You Read!
Good Morning Everybody, It was a great day yesterday as we headed to Radio City Music Hall and watched my daughter, Elizabeth, graduate from the Lubin School of Business of Pace University. She graduated just .05 points away from Suma Cum Laude ...
Personality Traits & Skills Photo Buyers DON’T Want in Photographers
It’s time to stop guessing what photo buyers want and find out the truth: what personality traits and business skills do they look for in the photographers that they hire? To get the answer to this question and more, we went straight to the source – the image buyers, photo editors, and creatives themselves. In...
Business Day Thursday: The Angels Are In The Details
Good Afternoon Everybody, Things have been pretty calm around here this week even though our plane leaves for New York City in just the next few days. The fact that we just returned from Texas School means that the equipment bags are mostly packed and...
7 Myths About Portfolio Reviews Debunked
If you’ve ever wanted to score a meeting with some of the top photo buyers, editors or agents – but don’t think you have the “in” – then attending a portfolio review could be the answer to your prayers. Sure, they can be expensive, but it’s worthwhile if the reviewers are people you respect and...
Olympus Goes Nuts, Possibly to Promote Its New Uber-Durable Camera
The world of photography is full of “nuts,” but these are the first we’ve seen that you could actually crack open with a nutcracker. For its latest photography marketing stunt, Olympus has been sending out a box complete with two walnuts and a note that simply says “coming soon.” TechRadar received one, and PhotographyBlog received...
Quick Hit Monday: My Shootout In Central Park; Lots Of Photoshop CS6; Loads Of Lightroom 4; and More!
Good Morning Everybody, We arrived safe and sound in Dallas, TX around noon on Saturday and are looking forward to a great week at Texas School. Last year we really enjoyed our experience. This is like the largest week long photography sch...
Business Day Thursday: Don’t Give Your Business Cards Out At Weddings!
Hey Everybody, Its Business day Thursday so let's get right to it. Business Day Thursday: Don't Give Your Business Cards Out At Weddings! Okay, you must think I'm crazy making a statement like that. But, it's been my philosophy for as many years as ...
How To Make Your Facebook Page More Interesting
“I’ve been on Facebook for awhile now, yet I really have no enthusiasm for it. I post sporadically because I feel like I have to. I only have a hundred fans. And I really don’t know how to keep them interested. There is zero communication on my page, yet everyone says it has great...
How The New York Times Does Social Media
To think that it’s impossible to draw any parallels between your photography business and The New York Times is to be shortsighted. What makes or breaks your business these days is whether you stand out from the crowd, and both you and NY Times need to connect with customers on a personal level in order...
