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Posts tagged "olympus"

Are Olympus’ Marketing Stunts Becoming a Habit?

You might remember the Olympus marketing stunt from a few weeks ago when they sent a box complete with two walnuts and a note that simply read “coming soon” to a few different tech blogs. Since then we’ve seen the release of the new TG-1, but apparently Olympus isn’t done with either their new releases...

Olympus Unveils New Ultra-Rugged TG-1 iHS Tough Camera

It’s usually a bit anti-climactic when a company unveils a product that was all but completely leaked beforehand, but the new Olympus TG-1 iHS is still a very exciting addition to the rugged camera market. In the end it’s about quality, and on that front Olympus are delivering in big ways, prompting some to say...

Olympus Goes Nuts, Possibly to Promote Its New Uber-Durable Camera

The world of photography is full of “nuts,” but these are the first we’ve seen that you could actually crack open with a nutcracker. For its latest photography marketing stunt, Olympus has been sending out a box complete with two walnuts and a note that simply says “coming soon.” TechRadar received one, and PhotographyBlog received...

Olympus OM-D EM-5 Called the “Most Capable Micro Four Thirds Camera”

The Olympus OM-D EM-5 generated quite a bit of buzz when it was first announced due to its retro OM-inspired styling, but now reviews of the camera are suggesting that its potential as a camera are on par with its sleek form. dpreview has published a comprehensive review of the camera, giving it glowing marks...

Selective Focus Can Be Your Friend — Tilt Photography on the Cheap

Hey photo friends – Erik here. While I’m typically the video guy around these parts,  I wanted to hop on the blog to quickly tell you about a piece of camera gear that I’ve been enjoying lately.  I picked up a Tilt Transformer from Lensbaby about a month ago and it’s now a permanent piece...

What Pancake Lenses Look Like On the Inside

I’ve always been fascinated by pancake lenses. It just amazes me that something that small can actually function. As I mentioned in an earlier post, we’ve been taking things apart to determine where and how (and sometimes if) the lenses can be adjusted optically. So, I decided to do two pancake lenses for mirrorless cameras...

Quality Gear That Won’t Break The Bank

I often get requests from folks to recommend photography gear – cameras, lenses, accessories – that won’t “break the bank”. You don’t need the most expensive, latest and greatest wizzy-bang gadget for GREAT photography! You just need great working knowledge of photographic principles, and practice practice practice. There is no such thing as “making due”...

Entire Olympus Board Resigns After Picking New President and Chairman

Former Olympus CEO Michael Woodford has gotten his wish: the entire Olympus board resigned this week in the aftermath of the company’s epic financial scandal and stock tumble. They did, however, pick a new president and chairman before handing in their letters of resignation. Hiroyuki Sasa from the company’s medical equipment marketing division was picked...

Olympus OM-D EM-5 Image Stabilization

One of the great things about shooting with a Sony NEX-7 or Micro Four Thirds camera is the ability to use just about any lens on the market. Not having autofocus in a lens is one thing, but without Image Stabilization, those adapted lenses can be tricky to shoot hand held. The new Olympus OM-D...

Olympus Ex-President Kikukawa Among Seven Arrested for Fraud

An update to the financial scandal over at Olympus, which has quieted down quite a bit in recent days: former Chairman and President Tsuyoshi Kikukawa has been arrested with six other people (including three former executives) for “suspected violation of Japan’s Financial Instruments and Exchange Act”. As you might remember, Kikukawa replaced ex-CEO Michael Woodford...

The 50 Greatest Cameras of All Time?

Hey photo friends, Erik here.  I recently stumbled upon Photography Monthly’s article on “The 50 Greatest Cameras of All Time”.  I was a little surprised that my beloved Olympus E-P3 didn’t make their list, but I put together this little collection of some of my other favorites with some bits of information about them for...

Olympus Officially Announces the Retro-styled OM-D E-M5

Today Olympus finally announced its OM-series Micro Four Thirds camera, the OM-D E-M5. In chrome and without a battery grip, the camera actually looks a lot better than the leaked images we saw a couple days ago. Styled like an old school SLR, the E-M5 is a 16-megapixel camera with blazing 9fps continuous shooting, RAW...