You Have 30 Seconds To Sell Me On What You Do … Go!
You jump in an elevator and hit the button for your floor. Someone jumps in along side of you. As the doors close, he asks what you do. As the elevator quickly climbs to your floor, you know you only have a few seconds to describe your business. What would you say? What is the...
How To Build A Photography Business You Intend To Sell
1. You love photography. 2. You hate your job. 3. You decide to make photography your career. 4. You open a studio and bring in clients. 5. You quit your job and begin building a successful photography business. The above may sound like your plan. But do you have the 6th step in place? 6....
Business Day Thursday: The Angels Are In The Details
Good Afternoon Everybody, Things have been pretty calm around here this week even though our plane leaves for New York City in just the next few days. The fact that we just returned from Texas School means that the equipment bags are mostly packed and...
How To Book Clients Without The Face To Face Consultation
I recently had a question come through on a post – What Are You Selling On Your Website? “Thank you for the info here. How would you go about creating a call to action for a product not yet created? For example, how would one get a client to book or purchase a package through...
The Dumbest Questions You Can Ask Your Photography Prospects
As a new business owner, your mind is filled with every last detail of your business. And with so much to learn, you probably don’t spend a lot of time mastering each piece. In many aspects, that comes along the way. So you jump right in and do things as they happen. When a prospect...
DSLR Sales Surging Despite Onslaught from Camera Phones
Over the last year or so, as camera phones and “phoneography” have taken off, many have feared and/or expected the death of the digital camera. In many ways this fear has come to fruition — point-and-shoot cameras are becoming a thing of the past — but for another segment of the market, the advent of...
If You Are Selling A Photograph, Tell Me You Are Selling A Photograph
Have you ever been a part of a leads or referral group? Leads groups are different than networking groups. In a networking group, you simply visit on a regular basis, hang out with the people there, and chat with a variety of people to hopefully find someone to do business with. With a leads group,...
Is This What You Are Doing Wrong With Your Sales?
Are you wondering why sales aren’t where you think they should be? Are you wondering how you can get more people to your site who won’t just look, but will actually buy? Its hard not to fall into the trap of entitlement. If you look around you, everyone talks about the overnight success stories, and...
Business Day Thursday: Creative Brand Building & Promotions
Good Morning Everybody, Hey guess what, it looks like I'm going to get my Business Day Thursday post up before I leave for Washington, D. C. in just a few hours. That's right, the bags are packed and ready to go. We should be landing in the city of che...
Increase Productivity and Profits: Double Dipping On Your Investment–A Guest Blog Post By Steve Kalman
Good (Late) Afternoon Everybody, I have been pounding away at my keyboard for two solid days. Yes, I’m still working on my Photoshop World programs – which, BTW, are coming together really well. Then it hit me…. the blog! I missed ye...
Focusing On The Wrong Question Could Cost You Millions
Let me ask you a question. If you could ask five million-dollar business owners a question about making your business succeed, what would you ask them? I’ll bet its something like this: How do I make more money? How do I find more clients? How do I get my website more traffic? How do I...
Business Day Thursday: You’ve Got To Strike While The Iron Is HOT!
Good Morning Everybody, I’m getting a much earlier start on the post today in hopes of getting up before the day ramps up again for us. Part of the reason for the continued workload has to do with sales, yes, sales and promotion and brand building.&...
