10 Ways To Love Your Photography Clients
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work – he is the purpose of it. We are not doing him a favour by serving him. He is doing us a favour by giving us...
The Photography Sales Funnel Part Four: How To Put Your Sales Funnel Into Action
In the final chapter of this series on the photography sales funnel we look at how you can begin putting what you’ve learned into action for setting up your own sales funnel. If you haven’t read the first three parts of this series please do so now: The Photographers Sales Funnel Generating Leads At The...
The Photography Sales Funnel Part Three: Long Term Profits Through Referrals
Now we head into the robust part of the sales funnel. This is where you build up a system that allows you to make big profits. If you haven’t read the first two parts in this series, make sure you catch up by starting with the Photographers Sales Funnel and a look at How To...
The Photographers Sales Funnel
Fundamental to the success of your photography business is the concept of the sales funnel. The sales funnel is key in defining the strategies needed to find prospects and turn them into clients over time. It also defines an effective referral program that keeps people coming in at all levels of your business. Basic Sales...
Quick Hit Monday: Photography: Tips, News, Rumors, and Inspiration & Photoshop Freebies
Good Afternoon Everybody, We’re blowing the top off the convention center this weekend! It’s official - PhotoPro Expo 2012 is hands down, the largest photographic event in the Midwest! We’ve already sold out two hotels but still were able to sec...
Canon Sales Fall Short of Expectations, Sigma Founder Passes Away
Canon’s president Tsuneji Uchida announced today that he will be stepping down to pave way for a younger management team as the company fell short of expectations for the second straight year. Canon’s stock price dropped 19% last year while Nikon’s grew 4%. The total number of Canon cameras sold dropped 4% last year, likely...
Photography Is Emotional: Make Them Laugh, Make Them Cry
People hate being sold to. But they love to buy. People don’t buy with their heads; they buy with their hearts. All decisions are based on emotion. If you use emotion to sell what people want – not what you think they want – you’ll have success every time. Yes, all of this is actually...
Make BIG Money Being A Shoot and Burn Photographer – Part 2
Good Afternoon Everybody, I can’t believe that as I write today’s post, we are packing again. Early tomorrow we head to New Orleans for the big Imaging USA Convention. It will be great to catch up with friends we haven’t seen in a long tim...
3 Trends You Should Be Using In Your Own Sales Techniques
Its no secret that people are less accepting of more traditional types of sales methods and marketing. How many people truly use a yellow pages anymore, or trust an ad they see in a newspaper? The percentages are dwindling rapidly. But one thing will always remain true. People hate being sold to. But they love...
Business Day Thursday On Friday: Make BIG Money Being A Shoot and Burn Photographer!
Good Afternoon Everybody, It has been quite a week. Even though we’ve been in Orlando for the week, we certainly didn’t see much of the mouse. It was great to visit the gang over at Kelby Training and appear on the GRID on Wednesday. A quic...
Business Day Thursday: My 5 Step Plan For Better Sales & Profits For 2012.
Good Afternoon Everybody, All the orders have been delivered. The clients are smiling. The checking account looks happy. The dust has settled around the studio and the game plan is on for a brand new year. So what about you – what are your plans for...
