What would prevent the Sony FS700 from being the “perfect” camera?
The FS700 has been announced…it’s official…our dreams are reality, but is it the perfect camera? It seems to have more features than anyone else, especially with an expected MSRP of under $10K. So is it the “perfect” camera? Here are some things that I feel could hold it back. Highlight Rendition Perhaps the most important...
Sony NEX FS700 confirmed and new details released
Only a few days after the pipe dream of a camera was rumored to be in development, it looks like it is in fact a reality. Our good friend Den Lennie from Fstop Academy has been secretly working with the FS700 for some time now and has spilled the beans about this exciting new camera....
Sony enters the 4k future with this pre-NAB announcement of the Sony NEX FS700
Sony has just announced a new entry in the large sensor video camera category – the Sony NEXFS700 – which doesn’t do 4k video right now, but it will be able to do it at some point in the future! I suspect we’ll be hearing a lot about 2k and 4k video at NAB this...
Rumor: Sony to announce NEX FS700 at NAB shooting 4K, 960 fps for $8K?
Chalk another one up for the rumor mill. Unnamed sources are saying that Sony may have a big announcement this year at NAB. Only a year after the FS100 was released, a successor is rumored to be in the works. This new model, the NEX FS700, is said to boast some pretty major features; namely...
C300 Aliased Fringe – Not so Awesome?
As you are aware, the Canon Cinema EOS C300 has been released, and overall it’s an amazing camera that people are praising in the world ’round. And in test after test, and in fully produced works, people are lauding the camera as a sort of “baby Alexa”, one that can cut relatively well with that...
Sony Unveils New Strategy, Tags Digital Imaging As One of Three Main “Pillars”
A month after announcing massive losses of $2.9 billion, Sony is taking evasive action to rediscover itself and right its ship. The company announced a new corporate strategy today, devised by its new CEO Kazuo Hirai. Called “One Sony”, the initiative identifies digital imaging as one of the three core pillars of the company going...
Sony A99 Reportedly Boasts a Staggering 102 Cross-type AF Points
Sony is reportedly focusing on autofocus as one of the main battlegrounds it’ll wage war on in the DSLR market. According to sonyalpharumors, the company is working on a new A99 SLT camera that’s already being tested by photographers in the wild, and one of the main selling points of the camera is a whopping...
Sony Reportedly Working on a Full Frame Square Sensor Camera
Samsung may not be the only camera company dabbling with the idea of a digital Hasselblad 500CM-style camera: Sony is reportedly working on a new SLT camera called the “A1S” that features a “full frame” square sensor. sonyalpharumors writes that the prototype camera in development has the following specs: compatibility with existing Alpha and Minolta...
Sony Introduces their New Alpha 57 Digital SLR with 1080/60p Video
Sony has just announced this new Alpha 57 Digital SLR which competes in the Canon Rebel T3i/600D price range of HDSLRs. The Sony is one of the new ‘mirrorless’ DSLRs and it includes a feature many wanted to see on the Canon EOS 5D Mark III – 1080HD video at 60fps. [source: cameratown] Can't see...
Quality Gear That Won’t Break The Bank
I often get requests from folks to recommend photography gear – cameras, lenses, accessories – that won’t “break the bank”. You don’t need the most expensive, latest and greatest wizzy-bang gadget for GREAT photography! You just need great working knowledge of photographic principles, and practice practice practice. There is no such thing as “making due”...
Sony Unveils the A57 SLT: Improved Shooting Speed and Autofocus
Sony has announced the Alpha A57 pellicle mirror camera, the successor to its A55 released a year and a half ago. While the sensor resolution is still 16-megapixels — no megapixel war here — the new camera has an increased ISO limit of 16,000 (up from 12,800), a faster continuous shooting rate of 12fps (up...
Undressing a Sony NEX Camera
I have to say I have one of the better jobs on the planet, at least for a photography gear-head. The part I like best — well, really there’s a lot of parts I like best — but one fun part is that my job description includes: Take things apart. See how they work. Learn...



