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As we come into the New Year, it’s often a time of reflection and looking forward. Thinking about the things we want to change and recommit to goals. Whether you have big audacious goals or just want to do something seemingly small, these things take a huge amount of courage and creativity. Which leads us to today’s episode with Beth Comstock. Beth Comstock’s mission is to understand what’s next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to
Vice Chair. Beth spent nearly three decades at GE until December 2017. As Vice Chair of Business Innovation and previously Chief Marketing Officer, she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. Beth came to studio not too long ago to teach a class at CreativeLive on this exact topic, and I wanted to share a few of my favorite lessons that helps us: Become a […]
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