Featured Promo – Tracey Mammolito


This post is by Photofocus Team from A Photo Editor

Tracey Mammolito

Who printed it?
Gotprint https://www.gotprint.com/home.html
Being on a tight budget, I took a chance with this lower priced option. However, I did do a bunch of research and thankfully most printing companies will send a free sampler pack which is super helpful to see/feel the quality. I was impressed with the wide selection they have and was a fan of the Square orientation in multiple sizes. Unfortunately there was an initial printing issue on one of the cards but their customer service was great & very responsive.

Who designed it?
I did. Once again – on a tight budget, but my background in design came in handy. In a previous career making moodboards was my specialty so I took that ‘thoughtfully curated’ approach. I like how each card is a mini moodboard that could stand on their own or altogether. Having said that, I spent more hours, days, weeks, months on it than should be humanly allowed. Call it being a recovering perfectionist … or just terrible at editing down my own work. Probably both.

Tell me about the images.
Since this was my first promo card, I went with the “Overview Sampler” concept to introduce my work in three main categories. Mostly I selected images with a similar color scheme to further drive the curated idea. Also to illustrate a cohesive energy in the shooting angles, light+shadow. The images cover products, people, & places — all things I enjoy photographing and wish to offer a potential client. There’s action, stillness, texture, expression, directional lines… but overall a clean style. I aim to connect the dots across Fitness, Wellness, and Adventure whether it’s in the studio, out on the city streets, or out in rural nature spots.

How many did you make?
100 qty of each. Roughly half for mailing out and half for handing out in person.

How many times a year do you send out promos?
This is my first time so we’ll see how it goes. But I’d say once or twice a year seems sufficient.

Do you think printed promos are effective for marketing your work?
Definitely. Perhaps because I’m old skool and started a design career when waiting for white-out to dry before re-faxing a sketch was a thing… HA! But seriously, I still believe in printed materials for the visual creative art world. It makes a more lasting impression and a more professional appearance. Beyond just snail mailing, I have found promos also helpful for physically handing out at tradeshows, meetings, etc. Especially now in such a saturated social media universe.

Original article: Featured Promo – Tracey Mammolito.