Just over a year ago, Polaroid announced the Polaroid Go, the world's smallest analog instant camera. Measuring 3.3 x 2.4 x 4.1 inches (W x H x D), the Polaroid Go is a much smaller alternative to the Polaroid Now instant camera, which has a more classic Polaroid shape and size. Today, Polaroid has announced a pair of new bold colorways for the Go, black and red. Polaroid has also announced new 'creator-centric' additions including a filter set for blue, red or orange-tinted photos, plus a new matte-black frame instant film.

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