Snap to release its own handheld mini drone called Pixy for $230

Snap, the parent company of photo sharing app Snapchat, recently announced that it will release a handheld mini drone called Pixy. The company made its foray into hardware products with Spectacles, a pair of augmented reality-powered glasses that didn’t quite catch on with a mainstream audience, over five years ago. The Pixy, a compact and submarine yellow drone, is expected to perform better with Snap’s primarily 13 – 34-year-old audience.

Available for purchase this coming Thursday, in both the United States and France, the palm-sized and 101g mini drone is a companion camera for the photo-sharing app. There isn’t a remote controller or slot for an SD (memory) card. Users simply power the drone on, hold it in the palm of their hand at eye level, and it will take off and follow them around.

‘Today, we’re taking the power and magic of the Snap Camera (the app’s built-in camera that includes filters) — the spontaneity, the joy and the freedom — to new heights. A new camera to match the limitless potential of your imagination. Meet Pixy, the world’s friendliest flying camera. It’s a pocket-sized, free-flying sidekick for adventures big and small,’ Snap CEO Evan Spiegel stated at Snap Partner Summit’s keynote.

Featuring a pared-down design, there is a button on top to power on the drone and a camera dial that features six different automated flight patterns. You shouldn’t fly it far or over water as the bottom camera could be triggered and cause it to land. After take off, the drone will follow you around and perform the desired effect you selected on the dial. With a fully-charged battery, that can be swapped out, you can get a range of five to eight flights, from 10–20 seconds.

Snap’s Pixy drone is lightweight, quiet and fits in …