The Art of the Personal Project: Geoff Cardin

This post is by Suzanne Sease from A Photo Editor

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Geoff Cardin

Bringing the old world into the new, Geoff Cardin’s, Ground Glass Project, is a portrait project reminiscent of the early days of photography where pictures were not taken, but photographs were created. Using an 8×10 view camera to create the look and feel of the portrait while photographing the ground glass with a digital camera, this project blends old techniques with modern technology to create a truly unique experience and portrait. This project is all about the people and capturing the unique personalities of each person.

To see more of this project, click here



APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram