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Apple Vision Pro revealed at WWDC

by Iain Anderson
This post is by Iain Anderson from ProVideo Coalition

After years of speculation and rumors, Apple have today shown their dream for the future of augmented reality with the announcement of Apple Vision Pro. As it won’t arrive until next year, at first in the US and later elsewhere, it feels like a statement of intent for the future rather than a product announcement, and indeed the videos looked more like science fiction than we’re used to. As it’s going to cost $3499, even more than the widely predicted $3000, it’s not going to be an immediately mainstream platform. That said, I can see something like this being very much a part of how many people choose to live and work going forward.

Before we head off into the details, I should say that I’m not at Apple Park, and I haven’t tried any of this tech in person. It’s notoriously difficult to demo any 3D or VR experience outside of the platform itself, so we’ll all have to wait — some of us longer than others — to experience everything that’s been shown for ourselves.

With that in mind, let’s first take a quick tour through the other announcements that might impact your day-to-day work life, long before you get your hands on an Apple Vision Pro.

MacBook Air with M2 and 15.3” display

It’s a MacBook Air with a bigger display for $1199, so if you don’t need a fully-specced portable Mac, this is a great option. While the MacBook Air doesn’t include the HDR display of the MacBook Pro, it’s a lot lighter at 3.3lb (1.51kg) and also a lot cheaper. While I’ve grown to love the one-Mac lifestyle with my M1 Max MacBook Pro 16”, for those who split their work across a desktop and laptop, this is a new compelling option.

Apple Vision Pro revealed at WWDC 1
MacBook Air 15″, in four colors

Mac Studio with M2 Max and Ultra

This is a predictable but welcome upgrade, pushing a popular desktop to a new level of performance. There had been rumors that the revised Mac Studio would skip M2 entirely and wait for M3, but no; the M2 Max and M2 Ultra (essentially two M2 Max chips glued together) do provide a decent performance boost  in common video apps. Apple’s performance claims usually stand up, and they’ve quoted 50% faster After Effects renders for the M2 Max over the M1 Max, while M2 Ultra similarly claims a 50% boost in DaVinci Resolve speed over M1 Ultra. Those numbers likely relate to GPU improvements, and there’s a more typical 25% boost quoted — roughly what users of the M2 Max on the MacBook Pro have experienced.

For really demanding users, you can now configure 192GB of RAM, which is exciting for anyone training huge machine learning models locally, but overkill for most of us. Video professionals can now 22 streams of 8K ProRes, which is an absurd amount of performance that most of us will never need. HDMI has been upgraded to the latest standard to handle 8K at 60Hz or 4K at 240Hz. It’s the same price as the last M1 Mac Studio, from $1999.

Apple Vision Pro revealed at WWDC 2
Mac Studio with M2 Max or M2 Ultra, and Mac Pro with M2 Ultra

Mac Pro with M2 Ultra

It’s a measure of how jam-packed this presentation was that the Apple silicon Mac Pro was included so briefly as to nearly be an afterthought. It’s got the power of a top-spec Mac Studio, but all the PCI slots that remain unique to the Mac Pro in Apple’s lineup. If you really need those slots, you finally have an option with Apple silicon inside. There are eight Thunderbolt ports too. It’s not cheap at $6999, but this is a Mac for a small audience and it’ll be made in small quantities. The new Mac Pro concludes the Apple silicon transition, and if you’re still on an Intel Mac, it’s probably time to jump on board.

iOS, iPadOS, etc.

At this point, we’re 20 minutes into a keynote that ran for over two hours, and we’ve already had almost all the Mac-based pro video news. Final Cut Pro and Logic Pro for iPad did get a mention, there’s a new background removal for videoconferencing that integrates presenters very nicely, and yes, there are some very nice updates coming to iOS, iPadOS and macOS, but you’re not here for that. I’m going to skip right over it all and talk about the new headset, with a focus on what it means for video professionals.

Apple Vision Pro

This is a remarkable headset, unlike anything we’ve seen before. Just like when the iPhone was introduced, this feels like the future — or at least, a future. It would feel right at home in an episode of Black Mirror (one of the few cheery ones) or a movie like Swan Song or Ex Machina. While it superficially resembles ski goggles, as most current headsets do, it’s quickly obvious that there’s a lot more going on here.

Apple Vision Pro revealed at WWDC 3
The Apple Vision Pro, with battery and strap attached

First, there’s a screen inside the Vision Pro to show a realistic view the eyes of the wearer to people nearby, to minimize isolation. This screen is a curved panel with a lenticular lens to show the correct perspective to each nearby viewer, and it’s not filming your face, it’s showing a 3D model of your face — called a persona — created during initial setup. (It seems that this persona is also what’s shown to viewers while you’re in a FaceTime call, but this hasn’t been explicitly confirmed.)

Apple Vision Pro revealed at WWDC 4
Those are not a picture of her eyes, but a digital model of them

Inside the headset, you’ll see your environment by default, including people, but you can spin a dial to turn reality down and turn up a virtual world instead. You can place native visionOS apps anywhere you like in space — there are no “screens” here — as well as run iPhone and iPad apps. Multiple apps can run at once, and you just glance around to move between them. Macs can also play in this space; your Mac becomes a 4K display inside the headset, so you can use all your existing apps and do regular video production tasks on a display that can be resized to any size you wish. External keyboards and trackpads can be used, or you can use a virtual keyboard and gesture controls.

Apple Vision Pro revealed at WWDC 5
Yes, you can use a real keyboard and trackpad if you wish

Apple have quoted 23 million pixels across both eyes, and the math works out to roughly 3840×2994 pixels for each one. The promise is that even small text is sharp, and that’s going to be key for use as a productivity tool. As a point of comparison, each eye’s display on the Meta Quest Pro is 1800×1920, so the Vision Pro offers more than 3x the resolution.

While it doesn’t look like Mac apps will be able to break out of the virtual screen like iOS, iPadOS and visionOS apps can, hopefully that’ll happen eventually — and I’d like to see multiple Mac screen support too. But because most of Apple’s core apps will be native at launch, you will be able use the visionOS versions of Calendar, Mail and other productivity apps while keeping your complex video production apps on the Mac.

One small detail is that while the battery is external, lives in your pocket, and lasts for two hours, you can also plug in for all-day use. While I’m not sure you’d want to look through a headset all day, it’s an option. Apple is definitely positioning this as a work device, not just for personal consumption. Yes, you’ll be able to edit like Tom Cruise in Minority Report.

What does the Vision Pro mean for content consumption?

A major focus of the device is content consumption, and of course you’ll be able to make your virtual theater screen as big as you like, surrounded by reality or something more soothing. Fans of 3D movies will appreciate the support for 3D content like the latest Avatar movies, and the headset itself can capture 3D movies. Though the process of capturing these movies feels a little dystopian — smile and look at the headset, kids — I’m just glad we’re going to have a new way to capture and experience our lives that’s not simply on a 2D screen.

Apple Vision Pro revealed at WWDC 6
This is how an app’s window should look

Vision Pro has widespread developer support, including the popular 3D environment Unity, and a wide variety of well-known games and apps have announced their availability already — including Microsoft Office, Pixelmator Pro, and others. If it’s on iPad, it’s not going to be a big process to adapt for visionOS, and apps will of course be available through a dedicated app store. I don’t know if Apple knows exactly what uses people are really going to put this to, but you’ll have plenty of choices.

And for content creation?

If you currently edit 2D video that’s delivered to standard screens, you’ll still be able to do that; this is just a new delivery platform that existing streaming solutions will support. While you’ll also be able to use it for creation, editing 2D videos in a Vision Pro if you want to, it’ll absolutely be the tool of choice for anyone who works in 3D. Since Mac and iPad apps can work in sync today, I can’t imagine why the Vision Pro wouldn’t be able to show a live 3D model alongside your 2D Mac display. That’s where I think this device will shine for high-end creative tasks — working with a complex Mac-based UI but able to see your output in space.

Will we be able to edit movies in 3D in a future Final Cut Pro? No idea, but my fingers are firmly crossed. And while there weren’t any explicit demos of 360° video or photo content, I’m sure there will be a number of apps to show it. If you’re a generalist, I suspect 3D skills are going to become important over the next few years. And it’s not like 3D or AR content is exclusive to the Vision Pro — you can deploy this content to iPhone and iPad as well. As ever, diversify as much as you can, because change is the only certainty.

Conclusion

This headset is wild, and it’s a perfect example of how Apple, through their focus on design and platform integration, is able to do what no other company can. It’s a fair criticism to say that it’s “too expensive” and it’s definitely not going to be a mass-market device. But this is an exploratory step into a new medium and (presumably) the first of many devices in a series.

The first Mac wasn’t cheap, but less than a decade later, the Mac LC put far more advanced tech into the hands of many more people. The first iPhone wasn’t a megahit, but smartphones changed the world in just a few years. Of course, future Apple headsets will, eventually, be cheaper, and more people will be able to afford it. But VR has been around for a while and is yet to really take off, so will it change the world?

Nobody knows, but this headset has done a few things differently. The resolution is a huge step up, you’re not nearly as isolated from your environment as in a typical VR headset, and it feels properly integrated with other Apple devices. Most importantly, since this is the first headset I could feasibly use for work and not just games, it’s the first one I’m truly excited about. I can’t wait to get my hands on this in person, I can’t wait to make things for it, and I’m excited that a virtual holodeck is finally, feasibly in my future.

If you’d like to know more, head to the Apple Events page and watch the WWDC keynote; the Vision Pro section is at about 1 hour and 20 minutes.

Did Apple Just Release The Best VR/AR Headset?

by Yaroslav Altunin
This post is by Yaroslav Altunin from No Film School


Can the Apple Vision Pro be a tool for content creators and filmmakers?


Virtual Reality, or VR, has been talked about as the next revolution of interaction and visual content. Sadly, only gaming has really embraced the format (and only somewhat), with narrative material following the same path as 3D.



It seems no one wants to wear a bulky headset.



But Apple’s latest innovation, the Apple Vision Pro, promises to revolutionize what VR and augmented reality can be.



The Vision Pro wasn’t introduced as an AR or VR headset, but a spatial computer seamlessly blends digital content with the physical world, offering users an infinite canvas that is an extension of the entire Apple ecosystem.






Creativity with Spatial Computing


The Apple Vision Pro introduces a fully three-dimensional user interface similar to a standard virtual reality experience. Not only can it function as a standalone unit with its own unique operating system (visionOS), but it can be an extension of your traditional desktop.

Read More

Lens Considerations for Pro Wildlife Photography

by PictureCorrect Contributor

Photography enthusiasts often feel that their equipment is holding them back, particularly when it comes to bird and wildlife photography. There is a common belief that capturing professional-quality images requires top-of-the-line gear that could potentially cost as much as a new car. However, according to professional nature photographer Greg Basco, this simply isn’t the case. His recent video highlights the potential of telephoto zoom lenses as a more affordable and accessible alternative to pricey prime lenses, specifically for bird and wildlife photography:

Basco acknowledges the allure of large, expensive telephoto prime lenses. The fantastic image quality, snappy autofocus, and effective use of teleconverters are undeniably attractive. However, he also points out their drawbacks: their cost (ranging from $11,000 to $15,000) and their weight (between six and seven pounds), which can make them challenging to carry around and travel with.

In contrast, telephoto zoom lenses, available for under $3000, can also produce pro-quality bird and wildlife photography. Basco shares his experience using Canon’s 100-500mm RF zoom lens and Sigma’s 150-600mm contemporary zoom lens, which he managed to acquire for just $600. Despite being less expensive and lighter, these lenses still deliver in terms of autofocus, image stabilization, and sharpness.

Of course, cheaper telephoto zoom lenses come with their own limitations. They gather less light, which requires more ISO to maintain the same shutter speed as with prime lenses. However, Basco suggests that advancements in software like DxO PureRaw and Topaz DeNoise AI make this less of an issue.

Another drawback of telezooms is that they are limited in terms of focal length, meaning they may struggle to blur out the background of your photos. However, Basco sees this not as a limitation but as an opportunity for creativity. It pushes you out of the “mental jail” of consistently filling the frame, allowing for more diverse, story-telling shots.

The inability to consistently fill the frame with the subject can compel photographers to embrace the smaller size of the subject in the frame. This, according to Basco, can result in photos that tell a story and give a sense of place. For example, while a photo of a single Chilean Flamingo may be beautiful, an image of a group of flamingos at a distant Salt Lake in the Atacama Desert provides context and tells a more compelling story.

wildlife lens

A key advantage of using telephoto zoom lenses is that they force you to consider how the background can contribute to the composition of your photo. This, in turn, enables you to consider how you can use light, tones, and colors in different parts of a wider scene to enhance your exposure. These constraints can improve your overall photography skills.

So, whether you’re a budding wildlife photographer on a budget or a seasoned professional wanting to diversify your portfolio, telephoto zoom lenses could be the tool you’ve been waiting for. They offer an affordable and more accessible entry into professional-quality bird and wildlife photography while also challenging you to think more creatively about your composition and use of light.

Basco’s message is clear: great photography is about more than just your equipment. It’s about embracing what you have, thinking creatively about your shots, and making the most of the conditions. It’s a democratic view that makes bird and wildlife photography more accessible to all – and one that could indeed revolutionize your own approach to the field.

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Sony’s 2TB CFexpress memory card costs as much as some cameras

by Abby Ferguson
Sony CEA-M Series TOUGH 1920GB CFexpress Type-A Memory Card on a purple background
Sony

It’s no secret that memory cards keep getting larger and larger in capacity. At the start of the year, Lexar announced a two-terabyte CFexpress Type B card, which is the largest of that class. Anglebird’s one-terabyte card, which was also released earlier this year, was the highest capacity for CFexpress Type A. That is, until now. Sony has announced a new CFexpress Type A card with 1920GB—nearly two full terabytes—of storage. That’s almost double the previous max capacity. It also announced a 960GB card at the same time, both of which fall in the TOUGH line of cards. While the large storage may be nice, the Sony CEA-M Series TOUGH 1920GB CFexpress Type-A card commands a jaw-dropping $1,400 price.

Sony CEA-M Series TOUGH 1920GB & 960GB CFexpress Type A details

Sony’s TOUGH memory cards are, as the name explains, rugged and durable cards. They feature an IP57 rating, making them dust and water-resistant. Sony says the cards are 10 times stronger than the CFexpress Type A standard. They are rigidity tested to 150 newtons of force, so you don’t have to worry about them bending or snapping, and can survive falls up to 24.6 feet. Plus, they can handle extreme temperatures, X-rays, electrostatic environments, and intense UV light.

It’s clear that the focus of the new cards—especially the 1920GB version—is capacity. Both the 1920GB and 960GB versions offer up to 800MB/s read, and 700MB/s write speeds. That’s slightly slower than the Angelbird card, which provides max speeds of 820 MB/s read and 730 MB/s write.

The Sony cards carry the Video Performance Guarantee (VPG) 200, which means that they should offer stable recording at 200 MB/s. That’s interesting since the lower-tier CEA-G Series cards offer minimum sustained write speeds of 400 MB/s. You’ll have to choose whether you want durability and capacity (the CEA-M series), or speed (CEA-G Series).

Sony CFexpress Type A 1920GB & 960GB pricing & availability

Should you have the cash and want the largest capacity card possible, the Sony CEA-M Series TOUGH CFexpress Type A cards are both available for preorder today. The 960GB card will cost you $780, while the larger 1920GB capacity is priced at $1,400. They will ship on June 19th.

The post Sony’s 2TB CFexpress memory card costs as much as some cameras appeared first on Popular Photography.

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Apple enters AR/VR headset market with Vision Pro

by Articles: Digital Photography Review (dpreview.com)

The Apple Vision Pro will only have one cord for an external battery which will be capable of running for two hours on a single charge. Apple says they made the design choice to keep the weight of the headset lower.

Photo credit: Apple

Tim Cook finally got to have his ‘one more thing’ moment with the launch of a $3499 AR/VR headset. The Apple Vision Pro, announced today at Apple’s Worldwide Developers Conference, is a mixed-reality headset that uses augmented reality (seeing virtual objects as a layer over the real world) and virtual reality (seeing a completely virtual world across your field of vision) to display games, office tools, conference calls, and photos and videos.

It is the company’s most significant new device announcement since 2015’s Apple Watch.

We’ve seen many VR headsets in the past. Meta’s Oculus devices have been part of a well-publicized push by the company’s founder, for instance, but Apple’s upcoming device lets users do a lot of the same things but goes a step further: the Vision Pro doesn’t only give users a new way to consume content but also a mechanism to create it.

Whereas previous headsets from Meta, Sony, Microsoft, HTC and others have been devices used to view a virtual world, it appears Apple is giving users a way to capture images and videos and create ‘spatial’ visual files. These aren’t exactly 3D files in the AR/VR sense – you can’t walk ‘into’ them or ‘around’ them – they are closer to parallax visuals where stepping to the left or right may give the illusion of depth in the frame.

In essence, the Vision Pro can perform as a stereoscopic camera, which we suspect will result in visuals that may remind users of playing with a View-Master toy.

Notably, the device has a physical shutter button above the left eye. Apple is stringent in its design language, striving to keep buttons clean and minimal in real estate, so it’s interesting that a shutter button is one of two tactile inputs on the headset. Time will tell if this is a practical move (having a tactile button you can’t see is helpful) or something more ambitious.

Panoramic images created on iPhones and iPads can be viewed large and curved around the user to match the real environments they were created in.

Photo credit: Apple

The Vision Pro will also allow users to view panoramic images they’ve created on their iPhone and iPad devices over the years. The headset will have two options to view these files: as a flat file along a single axis, similar to how you may view it on a monitor, or in a mode where the image wraps around the viewer to mimic the real environment the image was created in.

The Vision Pro will retail for $3499 and isn’t expected until ‘early next year.’

You can watch Apple’s video about the Vision Pro to learn more:

Introducing Apple Vision Pro: Apple’s first spatial computer

CUPERTINO, CALIF. May 24, 2023 — Apple today unveiled Apple Vision Pro, a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others. Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice. Featuring visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space. The breakthrough design of Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays, and custom Apple silicon in a unique dual-chip design to ensure every experience feels like it’s taking place in front of the user’s eyes in real time.
“Today marks the beginning of a new era for computing,” said Tim Cook, Apple’s CEO. “Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing. Built upon decades of Apple innovation, Vision Pro is years ahead and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations. It unlocks incredible experiences for our users and exciting new opportunities for our developers.”
“Creating our first spatial computer required invention across nearly every facet of the system,” said Mike Rockwell, Apple’s vice president of the Technology Development Group. “Through a tight integration of hardware and software, we designed a standalone spatial computer in a compact wearable form factor that is the most advanced personal electronics device ever.”

Extraordinary New Experiences

Apple Vision Pro brings a new dimension to powerful, personal computing by changing the way users interact with their favorite apps, capture and relive memories, enjoy stunning TV shows and movies, and connect with others in FaceTime.
An infinite canvas for apps at work and at home: visionOS features a three-dimensional interface that frees apps from the boundaries of a display so they can appear side by side at any scale. Apple Vision Pro enables users to be even more productive, with infinite screen real estate, access to their favorite apps, and all-new ways to multitask. And with support for Magic Keyboard and Magic Trackpad, users can set up the perfect workspace or bring the powerful capabilities of their Mac into Vision Pro wirelessly, creating an enormous, private, and portable 4K display with incredibly crisp text.
Engaging entertainment experiences: With two ultra-high-resolution displays, Apple Vision Pro can transform any space into a personal movie theater with a screen that feels 100 feet wide and an advanced Spatial Audio system. Users can watch movies and TV shows, or enjoy stunning three-dimensional movies. Apple Immersive Video offers 180-degree high-resolution recordings with Spatial Audio, and users can access an exciting lineup of immersive videos that transport them to entirely new places.
Spatial computing makes new types of games possible with titles that can span a spectrum of immersion and bring gamers into all-new worlds. Users can also play over 100 Apple Arcade games on a screen as large as they want, with incredible immersive audio and support for popular game controllers.
Immersive Environments: With Environments, a user’s world can grow beyond the dimensions of a physical room with dynamic, beautiful landscapes that can help them focus or reduce clutter in busy spaces. A twist of the Digital Crown lets a user control how present or immersed they are in an environment.
Memories come alive: Featuring Apple’s first three-dimensional camera, Apple Vision Pro lets users capture, relive, and immerse themselves in favorite memories with Spatial Audio. Every spatial photo and video transports users back to a moment in time, like a celebration with friends or a special family gathering. Users can access their entire photo library on iCloud, and view their photos and videos at a life-size scale with brilliant color and spectacular detail. Every Panorama shot on iPhone expands and wraps around the user, creating the sensation they are standing right where it was taken.
FaceTime becomes spatial: With Apple Vision Pro, FaceTime calls take advantage of the room around the user, with everyone on the call reflected in life-size tiles, as well as Spatial Audio, so it sounds as if participants are speaking right from where they are positioned. Users wearing Vision Pro during a FaceTime call are reflected as a Persona — a digital representation of themselves created using Apple’s most advanced machine learning techniques — which reflects face and hand movements in real time. Users can do things together like watch a movie, browse photos, or collaborate on a presentation.
Even more app experiences: Apple Vision Pro has an all-new App Store where users can discover apps and content from developers, and access hundreds of thousands of familiar iPhone and iPad apps that run great and automatically work with the new input system for Vision Pro. Apple’s developer community can go even further and take advantage of the powerful and unique capabilities of Vision Pro and visionOS to design brand-new app experiences, and reimagine existing ones for spatial computing.

A Revolutionary Operating System and User Interface

Built on the foundation of decades of engineering innovation in macOS, iOS, and iPadOS, visionOS was designed from the ground up to support the low-latency requirements of spatial computing. The result is a revolutionary operating system that delivers powerful spatial experiences that can take advantage of the space around the user, unlocking new opportunities at work and at home.
visionOS features a brand-new three-dimensional interface that makes digital content look and feel present in a user’s physical world. By responding dynamically to natural light and casting shadows, it helps the user understand scale and distance. To enable user navigation and interaction with spatial content, Apple Vision Pro introduces an entirely new input system controlled by a person’s eyes, hands, and voice. Users can browse through apps by simply looking at them, tapping their fingers to select, flicking their wrist to scroll, or using voice to dictate.
Apple Vision Pro also features EyeSight, an extraordinary innovation that helps users stay connected with those around them. When a person approaches someone wearing Vision Pro, the device feels transparent — letting the user see them while also displaying the user’s eyes. When a user is immersed in an environment or using an app, EyeSight gives visual cues to others about what the user is focused on.

Breakthrough Design

Apple Vision Pro builds on Apple innovation and experience designing high-performance products like Mac, iPhone, and wearables like Apple Watch, culminating in the most advanced personal electronics device ever. To achieve ambitious goals for performance, mobility, and wearability, Apple utilized the most advanced materials possible.
Apple Vision Pro has an astonishing amount of technology in a compact design. A singular piece of three-dimensionally formed and laminated glass is polished to create an optical surface that acts as a lens for the wide array of cameras and sensors needed to blend the physical world with digital content. The glass flows into the custom aluminum alloy frame that gently curves around the user’s face, while the modular system allows for a tailored fit to accommodate a wide range of people. The Light Seal is made of a soft textile, and comes in a range of shapes and sizes, flexing to conform to a user’s face for a precise fit. Flexible straps ensure audio remains close to the user’s ears, while a Head Band — available in multiple sizes — is three-dimensionally knitted as a single piece to provide cushioning, breathability, and stretch.1 The band is secured with a simple mechanism, making it easy to change to another size or style of band.

Unrivaled Innovation in Hardware

Apple Vision Pro is designed to deliver phenomenal compute performance in a compact wearable form factor. Featuring a breakthrough ultra-high-resolution display system built on top of an Apple silicon chip, Vision Pro uses micro-OLED technology to pack 23 million pixels into two displays, each the size of a postage stamp, with wide color and high dynamic range. This technological breakthrough, combined with custom catadioptric lenses that enable incredible sharpness and clarity, delivers jaw-dropping experiences. Users with vision correction needs will use ZEISS Optical Inserts to ensure visual fidelity and eye tracking accuracy.2
An advanced Spatial Audio system is core to the Apple Vision Pro experience, creating the feeling that sounds are coming from the environment around the user and matching the sound to the space. Two individually amplified drivers inside each audio pod deliver Personalized Spatial Audio based on the user’s own head and ear geometry.3
In addition to creating a breakthrough display and advanced audio experiences, the high-performance eye tracking system in Apple Vision Pro uses high-speed cameras and a ring of LEDs that project invisible light patterns onto the user’s eyes for responsive, intuitive input.
These groundbreaking innovations are powered by Apple silicon in a unique dual-chip design. M2 delivers unparalleled standalone performance, while the brand-new R1 chip processes input from 12 cameras, five sensors, and six microphones to ensure that content feels like it is appearing right in front of the user’s eyes, in real time. R1 streams new images to the displays within 12 milliseconds — 8x faster than the blink of an eye. Apple Vision Pro is designed for all-day use when plugged in, and up to two hours of use with its external, high-performance battery.

Industry-Leading Privacy and Security

Apple Vision Pro is built on a strong foundation of privacy and security, and keeps users in control of their data.
Optic ID is a new secure authentication system that analyzes a user’s iris under various invisible LED light exposures, and then compares it to the enrolled Optic ID data that is protected by the Secure Enclave to instantly unlock Apple Vision Pro. A user’s Optic ID data is fully encrypted, is not accessible to apps, and never leaves their device, meaning it is not stored on Apple servers.
Where a user looks stays private while navigating Apple Vision Pro, and eye tracking information is not shared with Apple, third-party apps, or websites. Additionally, data from the camera and other sensors is processed at the system level, so individual apps do not need to see a user’s surroundings to enable spatial experiences. EyeSight also includes a visual indicator that makes it clear to others when a user is capturing a spatial photo or video.
Pricing and Availability
Apple Vision Pro starts at $3,499 (U.S.), and will be available early next year on apple.com and at Apple Store locations in the U.S., with more countries coming later next year.
Customers will be able to learn about, experience, and personalize their fit for Vision Pro at Apple Store locations.

1. Accessories are sold separately.

2. ZEISS Optical Inserts are sold separately.

3. Personalized Spatial Audio requires an iPhone with a TrueDepth camera to create a personal profile.

Grab your camera — let’s get motivated

by Stan Horaczek
This post is by Stan Horaczek from Photofocus

cameraQuick … where is your camera? Let’s get ourselves motivated to get out and shoot. Easy exercise with your camera First, get your camera out. Put it somewhere that is within reach at all times (almost anyway). I keep my camera and Tamron 100-400mm f/4.5-6.3 lens sitting on our coffee table in our living room. […]

What else is new?

by PR admin
This post is by PR admin from Photo Rumors


→ New Shimoda Action X v2 camera backpacks released.


→ Think Tank Photo announced new SpeedTop magnetic lid backpacks.


→ Delkin released new CFexpress Type B memory cards.


→ Here are the latest Fujifilm news and releases:

Camera Market Interview With President of Fujifilm Holdings Teiichi Goto

FUJIFILM XApp (Android / iOS) Ver.1.02 Released

Notice Regarding Supply of Fujinon Lens XF8mmF3.5 R WR

Notice Regarding Supply of Mirrorless Digital Camera FUJIFILM X-S20

Fujifilm GFX Firmware Bug Update: GFX50SII Fixed Waiting For GFX100S

FUJIFILM X RAW Studio and FUJIFILM X Acquire Updated

Fujifilm Repair Fee Revision

The post What else is new? appeared first on Photo Rumors.

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  2. New Fujifilm X-S20 camera coming tomorrow, here are the latest specs
  3. The latest rumored Fujifilm X-S20 camera specifications

The real problem with 2,400 watt LEDs

by Helena Murphy

Aputure just announced a 2,600 Watts beast, the Aputure Electro Storm XT26, Nanlite are in the race with an Evoke 2400B, and I can only assume that Godox will join the 2,400 Watts club soon enough. This is where the industry is going. But, while technology is giving us seriously powerful lights, we are ignoring […]

The post The real problem with 2,400 watt LEDs appeared first on DIY Photography.

Why We’ll Be Babysitting AI To Avoid a Cliché Hellhole

by Nicco Valenzuela
This post is by Nicco Valenzuela from No Film School


Will artificial Intelligence end our jobs and the world as we know it, or is its “intelligence” limited?


While many of us feel nervous about its impact on our careers, AI is also opening up new opportunities to those who want to break into the industry.





In today’s episode, No Film School’s Charles Haine, GG Hawkins, and Jason Hellerman discuss:



  • The AI marketing tool that is being used to gain attention


  • Thinking about whether or not we would use AI for certain things


  • Why we don’t think AI will be able to make great films


  • The terrifying, yet fascinating, new filter TikTok is rolling out


  • How AI tools can help us democratize filmmaking

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WWDC 2023 Brings Everything We’ve Been Asking For—an M2 Ultra Mac Pro

by Yaroslav Altunin
This post is by Yaroslav Altunin from No Film School


…and a few things we never thought we wanted.


Apple’s marketing machine is full steam ahead with WWDC 2023. The Worldwide Developers Conference has evolved into a spectacle that reveals some of the biggest products Apple has in store.



2023 is no different.



This year, Apple is bringing some welcome updates all professional creatives have been asking for, as well as a few interesting additions to the Mac lineup we never knew we wanted.




M2 Ultra Completes the Transition


When Apple Silicon was announced a few years ago, Apple claimed it would take a few years for the company to transition all of its products.



Now, we have the M2 Ultra, which is two chips taped together using something called UltraFusion. It’s a powerhouse to be reckoned with and finally helps finish the transition from Intel.



This new chip is the peak of what Apple is currently able to achieve with its own Silicon, and this new chip is the foundation for an upgrade we’ve all been requesting for years.

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