Go Creative Show- New Sony, Canon, and Blackmagic Cameras


This post is by Matthew Allard ACS from Newsshooter


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On the latest Go Creative Show podcast, I talk with host Ben Concoli about the future of trade shows as well as the latest camera releases from Sony, Canon, and Blackmagic. Ben and I discuss how COVID-19 has impacted trade shows, if the Sony a7S III a worthy upgrade, Canon’s new EOS R5, and R6 … Continued

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Sony Q1 financial report: camera sales more than 50% down


This post is by PR admin from Photo Rumors


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Today Sony announced their Q1 financial results. Here are all the “camera” references I could find in the financial reports:

“FY20 Q1 sales decreased 31% year-on-year to 331.8 billion yen primarily due to a decrease in unit sales of digital cameras and TVs.”

“Sales of image sensors to AV have also decreased due to the contraction of the sensor market for digital cameras resulting from the impact of the spread of COVID- 19. We expect the market to contract in one year as much as we had previously expected it would contract over the next approximately three years.”

Camera sales were down more than 50% compared to the same period last year (click for larger view):

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Tamron’s Upcoming 70-300 to Be the Smallest Telephoto Zoom for Sony E


This post is by Michael Zhang from PetaPixel


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Tamron has announced the development of the world’s smallest and lightest telephoto zoom lens for full-frame Sony E-mount cameras. It’ll be the Tamron 70-300mm F/4.5-6.3 Di III RXD.

“While Tamron has manufactured many popular telephoto zoom lenses that extend to 300mm for DSLR cameras, the new 70-300mm F4.5-6.3 is the first model designed for full-frame mirrorless cameras,” the company says. “Developed with the concept of bringing the joy of easy telephoto shooting to photographers everywhere, it’s the world’s smallest and lightest 70-300mm zoom lens […]”

The moisture-resistant lens measures just 5.8 inches (14.7cm) long,

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Product photos for Sigma’s new 85mm f/1.4 for E and L mount have leaked


This post is by John Aldred from DIYPhotography.net -Hacking Photography, One Picture At A Time


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We’re only two days from an official announcement now from Sigma about their new 85mm f/1.4 DC DN Art series lens for L and E mount. As expected, though, the images of the new lens have leaked a little early, courtesy of serial leakers, Nokishita. Four photos of the new lens have leaked, and it […]

The post Product photos for Sigma’s new 85mm f/1.4 for E and L mount have leaked appeared first on DIY Photography.

Tamron announces upcoming 70-300mm for Sony


This post is by Photofocus Team from Photofocus


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Tonight, Tamron announced the development of a new telephoto lens for Sony E-mount full-frame cameras — the 70-300mm f/4.5-6.3 Di III RXD. Planned to launch in fall 2020, the 70-300mm will be the smallest and lightest telephoto zoom lens for Sony full-frame mirrorless cameras. The camera comes in at just 5.8 inches, 19.2 ounces and […]

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First leaked photo of the new Sigma 85mm f/1.4 Art for mirrorless shows a pretty tiny lens


This post is by John Aldred from DIYPhotography.net -Hacking Photography, One Picture At A Time


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Last Thursday, rumours of a new Sigma 85mm f/1.4 DG DN Art series lens designed specifically for Sony and L mount mirrorless cameras was leaked, with an announcement expected for this week. Now, the first real-world image of the new lens has also leaked, courtesy of Sony Alpha Rumors, and boy, is it tiny! It’s […]

The post First leaked photo of the new Sigma 85mm f/1.4 Art for mirrorless shows a pretty tiny lens appeared first on DIY Photography.

Review of the Sony A7S III: The Movie!


This post is by wpadmin from Philip Bloom- Blog


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The post Review of the Sony A7S III: The Movie! appeared first on Philip Bloom- Blog.

Should you get a battery grip?


This post is by Bryan Esler from Photofocus


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For years, I’ve photographed with a battery grip on my cameras. It no longer feels “normal” to hold my camera without one! But why do I insist on having a battery grip, and what benefits does it bring? What does a battery grip do? While a battery grip extends your camera, allowing you to add […]

The post Should you get a battery grip? appeared first on Photofocus.

Sony registered a new interchangeable lens camera WW850128


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Sony registered a new interchangeable lens camera WW850128 with the Taiwan NCC. The new model has:

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Sony a7S III Overheats Faster than EOS R5 in Some Cases: Report


This post is by DL Cade from PetaPixel


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During the a7S III announcement, Sony made much of the heat dissipation technology that allegedly allows the camera to record 4K/60p video internally for over one hour. The implication was clear: “our camera doesn’t overheat.” But at least a couple of reviewers have had a different experience…

This “controversy” began with a video by YouTuber and camera reviewer Dan Watson, who released a comprehensive test of the Sony a7S III at launch, comparing it to the Canon EOS R5 and the Panasonic S1H.

But his in-depth “showdown” video was largely overshadowed by a 1-minute section that starts

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SmallRig Sony a7S III Cage Packages


This post is by Tim Fok from News – cinema5D


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SmallRig has announced a camera cage system for the new Sony A7SIII. It’s a 4-point full cage system with quick release handles and cable protectors.

One of the core elements of a film-friendly mirrorless camera rig is a cage; SmallRig are among the first to the market with theirs for the brand new Sony A7S III.

The SmallRig Sony A7S III Cage is a full 4-point system, hugging the camera on top, bottom, and both sides. In my opinion, this is essential for mirrorless cameras (over a half cage) due to their incredibly small form factor.

The cage mounts to

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Sigma is announcing a newly designed 85mm f/1.4 Art FE for Sony next week, report says


This post is by John Aldred from DIYPhotography.net -Hacking Photography, One Picture At A Time


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According to a Sony Alpha Rumors, Sigma is getting ready to release a new 85mm f/1.4 Art lens next week for the Sony E mount. Yup, that’s right. “But Sigma already has an E-Mount 85mm f/1.4 Art!”, I hear you cry. Well, yes, they do, but this one’s newly designed specifically for mirrorless use. There […]

The post Sigma is announcing a newly designed 85mm f/1.4 Art FE for Sony next week, report says appeared first on DIY Photography.

Take a Tour of the New Menu System in the Sony a7S III


This post is by DL Cade from PetaPixel


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Moments ago, Ted Forbes over at The Art of Photography uploaded a video that you probably saw coming: a deep-dive on the brand new menu system that Sony debuted with the Sony a7S III. If you’re wondering how the menus have changed, and what Sony did (and didn’t) address, this is a great resource.

Putting so much emphasis on a UX redesign might seem silly, but the dated and confusing menu system on all of the Sony a7 and a9 cameras so far has been a huge source of frustration for users and bad PR for Sony. Even after all

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Sony a7S III Hands-On Review Round-Up: Everything You Need to Know


This post is by DL Cade from PetaPixel


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Yesterday, Sony finally revealed the long-awaited and much-anticipated Sony a7S III. So far, the initial reviews are extremely positive, with only a few complaints between them. But don’t take our word for it! We’ve put together a round-up that covers some of the best hands-on previews that we’ve seen so far.

As has become the case with most Sony launches, there were only a select group of (mostly) YouTubers and a couple of publications who were granted access to the camera before launch. Fortunately, many of these creators came through in spades, putting the camera through comprehensive tests and answering

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Atomos Ninja V Will Record 4K60p 12-Bit ProRes RAW over HDMI from Sony a7S III


This post is by Jakub Han from News – cinema5D


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Atomos announced that the Ninja V will get a free AtomOS update in September 2020 which will allow the recorder to capture the 16-bit linear RAW signal from Sony a7S III and save it as 12-bit log ProRes RAW files. This will work at up to 4K60p. Since the Ninja V records the entire sensor, it will actually give you roughly 4.2K – a bit over the C4K (DCI 4K) resolution.

Ninja V ProRes RAW Recording from Sony a7S III. Image credit: Philip Bloom

As we know from yesterday’s Sony a7S III release, the camera will not only offer

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Is the Tamron 28-200mm for Sony the latest and greatest all-purpose lens?


This post is by Bryan Esler from Photofocus


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In my tests with the Sony a7 III, I tried out a few different lenses, one being the new Tamron 28-200mm f/2.8-5.6 Di III RXD (B&H | Amazon). This lens has a unique place in the E-mount lineup, as it competes directly with Sony’s 24-240mm f/3.5-6.3, but offers slightly better low-light performance on the wide […]

The post Is the Tamron 28-200mm for Sony the latest and greatest all-purpose lens? appeared first on Photofocus.

Sony a7S III related videos and 4K samples


This post is by PR admin from Photo Rumors


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Sony a7S III related videos including a few 4K samples (a7S III pre-orders: AdoramaB&H | AmazonWEXParkCalumet):

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Comparing the new Sony a7S III to other cameras


This post is by PR admin from Photo Rumors


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Here are several comparisons between the new Sony a7S III (AdoramaB&H | AmazonWEXParkCalumet) with other Sony models and cameras from other manufacturers (click for larger view):

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Camera Used to Capture the Infamous Rodney King Beating is on Sale for $225,000


This post is by DL Cade from PetaPixel


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In 1991, four white police officers were caught on camera violently assaulting a black man named Rodney King during an arrest. When the officers were acquitted, that footage ultimately sparked the 1992 Los Angeles Riots; and now, the video camera that captured it is being auctioned off for a starting bid of $225,000.

The famous footage of the arrest and beating was captured by a 31-year-old plumber named George Holliday from his Lake View Terrace apartment using a Sony Video8 Handycam CCD-F77. It would go on to become one of the first ever “viral” videos, and was at the

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Announced: Sony Tough CFexpress Type A memory card and reader


This post is by PR admin from Photo Rumors


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In addition to the 12MP a7S III camera for $3,500, today Sony also announced a new Tough CFexpress Type A memory card (pre-order: AdoramaB&H) and a new CFexpress Type A and SD memory card reader (pre-order: AdoramaB&H).

Sony Tough CFexpress Type A memory card key features:

  • Up to 700MB/s write speed and 800MB/s(1) read speed
  • Compact design and advanced functionality
  • Effective heat dissipation design
  • TOUGH specification construction ensures high durability and dust/water resistance
  • Supported by File Scan Utility memory diagnostic software and Memory Card File Rescue data recovery software

Sony a7S III pre-order links: AdoramaB&H | AmazonWEXPark CamerasCalumet

Full press release:

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